Good morning, Sanjay.
Sanjay, where are you going?
Sanjay.
Where are you going?
Sanjay, the boss is busy. You just can't go in like that.
Sir, you just cannot walk in like that.
I want a meeting with Loft Bank for the next round of funding.
I'm really sorry, sir.
I tried to stop him.
But you know how he is.
Give him something cold to drink.
Please.
Mr CEO.
Have you spent my 100 million already?
Have you finished collecting Mumbai listings?
We are doing only Powai right now.
That work is in progress.
Sit.
So, let me get this right.
You don't have the listings.
The site does not have subscriptions.
There is no substantial growth after the launch, but even then
you want a meeting with Loft Bank.
Don't fly too high, Sanjay.
No one knows you and your company apart from me.
Let alone a meeting. They will not allow you inside the office.
That is why I have come to you.
They know you.
Isn't it?
Look, Sanjay. I won't need even two minutes to fix a meeting.
But the problem is that, if we fix the meeting,
then you'll be rejected in two minutes.
And once there is a stamp of rejection from Loft Bank,
then, it'll take two minutes for the news to spread in the market.
No other company
will not consider investing in ApnaPG. So, my friend,
when the time is right.
I will set your meeting.
How about that?
One more thing.
Hmm. -Next time,
take an appointment.
'It's not been even one month since I've started work at Macrasoft'
'but I've already got a job offer from their rival company. '
Alright, guys...
Tell me what each of you needs.
We need one admin head, please.
Yes, Ayesha is looking for one. Please manage with me till then.
Next.
A bigger place.
I mean, if the team is getting distributed,
then we should have some nice place to work.
Guys...
Check this out.
It's bigger and cheaper.
Just that it's in the East.
But it's nice. I like it.
This...
Did a broker show you this?
That's the irony, my friend.
Sanjay.
Good afternoon, sir.
Good afternoon.
Thank you, sir.
Welcome to The Prestige Club.
Thank you.
Is this for me? -Yes.
Thank you.
'Jai Ambe, ' my child.
What was the need to send so many things?
And I don't even know how to operate this 3-in-1 automatic blender.
It's from my first earnings, Mom.
And I hope Dad likes the watch.
Aww. You don't want to call him,
but you worry about him.
You're your father's son.
Mom.
Please disconnect the call.
Sanjay, why have you called us here?
Guys.
Welcome to the new ApnaPG office.
What? -What?
Yes.
But...
What is the need for such a fancy office?
Because, Amit,
Mihir Jain thinks that no one knows us and our company.
Now, fun fact.
To your left is APS Global.
To your right is Pinnacle International. And behind us
is Loft Bank.
Yes. -Are you serious?
We are in their faces now.
Now, not only will they know us,
but they will recognise us too.
Go ahead and take a good look at your cabins.
I'll... -Yes, you can choose.
This...
Cekoa has its office in this building, right?
What...
What is going on, Sanjay?
Have you seen the bills and invoices?
Do you have any idea how much we are spending?
We will look into it, Baba. Just chill.
Mihir has told you not to take Series-B funding, right?
Mihir told me not to go to Loft Bank.
He did not say anything about not approaching Cekoa.
Is this looking like a joke to you?
Mihir is much more experienced than you and me in these matters.
There must be something in what he's saying. Let's just listen to him.
Now, tell me.
Which was the last company
backed by Mihir Jain,
that got an investment from Loft Bank?
BillNext? -That's it.
Mihir Jain is a one-trick pony.
He's not established
any other successful business other than BillNext.
You mean...
Are you planning
to play a game with Karthik?
Mr Karthik, I sincerely apologise.
But this squash court is also booked for the next two weeks.
Two weeks? -Yes.
Who has booked it?
Sanjay Sharma. -Actually, it's all yours now.
You can use it if you wish to.
My trainer just cancelled.
You. I've seen you around.
Yes... But we never had a formal introduction.
I'm Sanjay Sharma.
Karthik Vidwans. -Nice to meet you, Karthik.
Do you fancy a match?
Yes, sure. Why not?
Raju, warm up the ball.
Do you know what?
Let's spice it up a little bit.
Okay. -The loser pays for the drinks.
Sure.
Sanjay.
Hmm. -When are you going to ask Karthik?
When the time is right. -Okay.
The one who loses today,
dinner's on him.
Karthik.
I'll talk to him.
Have you tried the coffee?
This calls for one final game. -Okay.
The winner gets whatever he wants.
How about a party this time?
Pool side. -Done.
Yes.
Nice game.
I'll see you by the pool, then.
It's okay. You don't need to.
That's not fair.
A deal's a deal. No problem.
Sanjay, it's just squash.
I just wanted to win.
Karthik.
Please don't make me feel so small.
I'll take the guest list from your assistant.
And I'll see you there.
Sanjay.
Have you spoken to Karthik?
I'll talk to him at the party. -Which party?
Uh... Yes.
Guys, everyone.
This weekend, there's going to be a big party at The Oberoi.
So, be there. And please, dress well.
Hmm.
Wow. Not bad.
It's quite a posh party.
Thank God we've dressed up.
Where's Sanjay?
Let's check there. -Okay.
Hey... Aditi Goel from Vision Global is here.
What's the agenda of this party?
I don't know.
All I know is that it's Sanjay Sharma's party.
Oh! -By the way,
Mukesh is here.
Guys, look. There's the CEO of Tiger International.
Wow.
Who is Sanjay Sharma?
He's the founder of APNAPG. com.
Oh. -Guys...
The Loft Bank people are also here.
Look there.
What? -Unbelievable.
Will anyone tell me what is happening here?
Networking.
Hmm.
I told Sanjay not to go to Loft Bank.
That's why your beloved CEO,
is after Karthik.
I'll just be back.
Sanjay.
What is it? -What are you doing?
Mihir is getting upset. And,
everyone can see what you're doing.
You've not yet spoken to Karthik.
Loft Bank will also slip out of our hands.
Hey... Good evening. -Are you listening to me?
Sanjay. -Yes, sure.
Karthik.
Hey.
How was your day? -Absolutely great.
Looking great.
So are you. -Please come. It's your party.
Let's go.
I've seen both of them in the club and at The Oberoi several times.
Looks like Karthik
is going to invest
in APNAPG. com.
Here's to winning, as always.
Thank you.
Cheers!
For Karthik, guys.
For Karthik.
I'll see you on the court again.
Sure, why not?
I must say.
Sanjay is a fabulous squash player.
Especially at backhands.
He defeated me in all the matches.
Except for the one that actually mattered.
And I won that one.
Unless you let me win.
Why would I lose on purpose?
To become my friend and get closer?
Right?
That is why you started going to the same club that I use.
You bribed my manager to play squash with me.
And then you opened your office
right in front of my office.
And today,
you've thrown this party.
Just to get my attention.
You're not the first one, Sanjay Sharma.
A lot of founders use these cliched networking techniques
to get investments that...
If you know what I mean.
Sir, with all due respect,
your thinking is a little cliched.
I mean.
I don't want funding from you.
And I'm not like other founders.
You guys have a good night.
Just a second.
Did Loft Bank
call us?
And on their own.
Yes. That's right.
What did you tell them? -That we will be ready in six months.
What?
Idiot.
You used Karthik Vidwans.
And you created this atmosphere on purpose.
So that everyone thinks that you and Karthik are close and Cekoa Holdings
wants to invest in APNAPG. com?
Seeing this, his competitor, Loft Bank,
called you on their own.
Mihir was right.
You are hustler number one.
But, guys...
What will we offer them in six months?
Figure it out. -But...
You could have asked us once before committing to the timeline.
After all, we are also the co-founders, right?
Sir. -No, guys. But...
Mr Mihir is on line two.
Thank you.
Spreads fast. Timing.
Hello, sir. -Congratulations, Sanjay.
I believe Loft Bank called you.
You're very stubborn.
Actually, I like strong-willed entrepreneurs
who strike deals independently.
It shows how passionate you are, Sanjay. I want to tell you
that I am supremely proud of you.
Thank you, sir.
So? What's the next plan?
Yes, sir. So...
We have six months
to impress them.
I plan to use all our funds
for aggressive marketing.
Because VCs value brand and
that's what we should go for.
Sanjay.
Our brand value is from our product.
Exactly.
And the product value is from the tech.
If we want to impress the VCs,
then all the money
should be directed towards tech, not marketing.
Right? -Exactly.
Hmm.
What do you guys feel? -Tech.
Tech. -Tech. -Guys.
What do you feel, Badri?
Do you think Loft Bank will value the tech more or the brand?
Tech.
Sanjay.
Sadly, your skilled co-founders and loyal friends disagree with you.
This is a problem.
Even I feel,
we'll cut a sorry figure if we don't invest our time and energy in tech.
Badri.
Yes, Mihir. -You take charge.
Okay, guys. From today, everyone will report to Badri.
He's your man.
Okay, team?
And listen.
We got a call from Loft Bank.
Let's get them.
Yeah... okay, Mihir.
Sanjay.
Mihir is playing divide-and-rule so that he can teach you a lesson.
Don't take tension. -I'll speak to him. -Baba.
Leave it.
You also chose tech and not marketing, just like the others.
It's okay. -Yes...
I chose tech because I genuinely feel we should invest in tech.
What do you want?
That I should only keep listening to you.
No, Baba.
I used to think
that whether anyone listens or understand me or not, you would.
But it's okay.
I was wrong. Of course.
You chose tech.
Let's see what will happen. -Sanjay.
'Are you looking for PG accommodation?'
'Then, there's nothing like APNAPG. com. '
'No brokerage. Hassle-free processing. '
'Full transparency. '
'And above all, no tension of handling a broker. '
'Good rooms at the best price. '
'Think PG, log on to APNAPG. com. '
Nice.
Isn't it? -Hmm.
Look at this.
This. -Hmm.
Two hoardings at the main signal. -Okay.
One on the back road.
And another one on S. V. Road.
Wherever you look, you'll see APNAPG. com.
Baba. -Hmm.
You approved the budget for the tech upgrade that I had asked for, right?
Yes.
I sent the purchase list to Prakash
and he said the budget is not approved.
What?
But... Mihir Jain told you to focus on tech, right?
Prakash.
Why did you not approve Ayesha's purchase list?
What?
There are no funds.
Are you crazy, Sanjay?
You cannot go against your co-founders.
They're older than you and have more experience.
And if everyone is saying,
that you must focus on tech and not marketing,
there must be a reason behind it, right?
Hmm.
Search for a room.
Hmm.
Search on this.
Same.
Now, you
searched the same room on Apna PG's Beta version
and the latest version.
Did you find any difference?
Not, really.
The only difference is the loading time.
The old one took 15 seconds and the new one took seven seconds.
Now tell me.
Why will people come to our website?
To find a house.
We already have the houses.
What difference will the tech make for the customers?
If we don't market the Powai data in the right way,
we won't get any subscribers until then.
How will ApnaPG make a name if we don't get subscribers?
I'm thinking
of making APNAPG. com into such a brand
that if anyone in Powai thinks about PG,
they will remember APNAPG. com.
This is what I'm going to use in the Loft Bank meeting.
I'll give Powai's example and show the potential in the other areas.
Thatâ€™s when we will get subscribers.
That's when we will get series-B funding.
This is my grand plan.
Hello, Mr Suri.
The placement of the hoardings if perfect.
We will place four more hoardings
right in the centre of Powai.
Sir, radio ads are 7.5 million.
Cost of hoardings rent in Powai
is 20 million. -How much?
Sir, 20 million. -20 million.
News articles are 5 million.
Online promotion is 15 million.
Prakash.
Why did you not take our approval before releasing these funds?
Sir.
All the invoices came directly from Mr Sanjay.
I thought they were already approved.
What do you mean Sanjay sent them?
You put half of my funding into marketing.
What the *** were you thinking?
I want to land the funding from Loft Bank.
We will need a brand value for that.
And that can be got only from marketing.
How many listings did you have after the seed funding?
2,000.
After series-A funding?
About...
5,000. -Only from Powai.
How many clicks did the website have last month?
4,500.
After 4,500 clicks, how many new customers did you get?
50. -Say it again.
50. -That's right.
That's a conversion rate
of one *** per cent.
One.
Usually, start-ups have
a conversion rate of five to ten per cent.
But let's forget about that.
Have you seen your books?
You spent millions on marketing.
You paid for this expensive office,
but tech?
What about that?
APNAPG. com is a tech company, right?
Why did you forget the tech and focus on other things?
What do you think?
That Loft Bank sees only the brand name.
It evaluates everything.
Because of your over-smart attitude
you've closed down your own company.
You've gone from being a hero to a zero.
Sanjay Sharma.
And now, Mr CEO,
our great CEO,
will lead the meeting with Loft Bank
and you will tell them...
You will tell them
that why a tech company is spending the least
on its own tech.
I want to see this, guys.
Without growth,
without subscribers, without tech...
I want to see how you will land series-B funding.
This is on you.
Guys.
Please, listen...
Baba.
I'm doing the marketing to increase the subscribers, right? -Correct.
But you could have discussed this with us once.
Please listen to me.
What should I listen to you for, Sanjay?
Tell me what I should do.
You've never given any importance to us co-founders.
Forget about others,
if you'd have discussed it once with me, then
I would have felt
you are confident.
But you are not confident.
You are over-confident.
I should have understood it early.
**** off, Sanjay.
'When you need a PG accommodation, '
'then nothing like APNAPG. com'
'No brokerage, hassle-free processing, full transparency... '
Baba, how many subscribers
do we have after giving the ad on the radio?
Only five.
Oh!
Manoj, that's your brother's company, right?
Sir, that's a nine-day wonder.
I am not going to twist it.
This month could be the last month of apnapg. com.
Which also means that all of us
are on a notice period by default.
You guys supported us a lot unconditionally.
And now, on a partying note, we will ensure
that we will support you in your journeys going forward.
And once again,
from the bottom of our hearts,
thank you very much.
Sorry.
Sanjay sir.
After clearing all the pending invoices, this much is left.
Baba said
to give it to you.
So that you can spend whatever is left.
I'm going, sir.
'The person you're trying to call is currently busy. '
Say, what happened?
What happened to you? -Nothing.
My dad has made me go crazy.
He gave me the shop's responsibility,
but he wants everything according to him.
Sorry.
You say.
Are you ready for the Loft Bank?
I don't know.
Bunty, I think that I spoiled everything.
I thought I would create jobs.
But due to me, everyone will have to look for other jobs.
Are you nervous?
Had it been nervousness, it wouldn't have been a problem.
I am doomed.
How much?
Too much.
Then that's a good thing.
Are you crazy? Why are you talking nonsense?
It's not nonsense, it's real.
The more you are in need, the more will you get ideas.
I'll do it.
Just go and set the stage on fire.
Kill it!
Best of luck!
Hello, Suri Sir.
We have increased the marketing budget.
I've got some ideas with me. You... -Sanjay sir.
The marketing till now has not yielded good results.
If we do more, then people will get saturated with us.
I suggest we wait it out.
There's no time to wait, sir.
'I desire to make my kin happy. '
'What's wrong with it?'
'What?'
'I hope with the ones who are hopeful. '
'I hope... '
'What's wrong with it?'
'To hear every time that why I am not like them. '
'Every time, this comparison. '
'Yes. '
'It's wrong. '
'My path is different from others. '
'What's wrong with it?'
'My destination is my god. '
'What's wrong with it?'
'I am a flame, I have come out to meet the sea. '
'No matter what the obstacle is, I've come to deal with it. '
'When times are bad, your kin will also change. '
'I have determined to change the time. '
'What's wrong with it?'
So ensure, we are breaking the market.
apnapg. com is way ahead of the curve.
By the time another competitor comes,
we would have already become a household name.
We want to digitise the Indian PG system.
So that whenever someone comes to a new place after leaving his house,
he can access this website
and find a PG without any hassle.
We just want to make lives easier.
And yes, while the idea was mine,
none of this would have been possible
without my hardworking team.
And our ever-so-supportive
mentor and investor Mr Mihir Jain.
Thank you, Mr Sharma.
Let's move to the more important stuff.
Okay, tell me,
after the seed funding round
how many seats does your company have?
Two thousand. -And after Series A?
Seven thousand five hundred.
Only from Powai.
How many clicks did your website receive last month?
About 20,000.
And what about the conversion rates?
As of now, 1.2 per cent, sir.
The conversion rate is low. -Yes, sir.
I only wanted to show the numbers from Powai.
How many subscribers are there?
Two hundred and fifty.
Did you see that?
You have taken a high-class rental office.
You spent millions on staff upgrades and marketing.
Only for 250 subscribers?
These erratic expenses don't seem to end.
From seed round to Series-A round,
have you upgraded any teach?
Sir, have you visited our website?
Actually, our team has worked so well that I didn't feel it.
You know what?
Ayesha,
why don't you take us to the website?
Ayesha.
Give us a second.
Oh!
This is impossible.
What happened?
The site is not loading.
Ayesha, what has happened?
apnapg. com has crashed.
Can you check why it is crashing?
Sir, just a second. -No, Mr Sharma.
We'll leave you guys to figure it out.
Sir, if you just give me...
One free advice to you.
If it's a tech company,
then focus on the tech.
Sir...
There is traffic at the site.
And wait...
We have had over 100,000 clicks since last night.
And our subscribers just went up by ten and a half thousand.
Ten and a half?
See.
Okay. -Okay, I'll call you back.
Sir, the number of subscribers is 10,500.
It's a brilliant conversion rate.
I hope it's not a trick.
Not at all, sir.
It's just some
good old marketing.
This has happened due to our last marketing campaign.
We made the first month rent-free for our first 10,000 subscribers.
Mr Sharma, according to your balance sheet,
you might not be able to pay rent even for a single subscriber.
Who is going to pay for that?
You.
Sir, I can explain. Give me five more minutes.
If you can sit.
Please.
Thank you.
Vanshika,
what happened?
You're arrogant and over-confident.
You don't have the manners to follow the rules.
Are you complimenting or insulting me?
You wanted the entire India to know you?
Now they have known.
Crap!
Oh!
I'm sure you all are well acquainted
with the now-renowned Sanjay Sharma.
Who got funding of two billion from Loft Bank.
Well, he was my student. -And he was my student.
Sanjay Sharma, guys.
The one who just landed two billion.
Manoj is his brother.
Sir. Please.
Bappa.
The law of interaction worked.
Finally, you became popular.
You are a fighter. -Sunita.
Yes. -See this.
What?
If you do something new,
then you'll march ahead of others.
You forgot me, buddy.
By the way, there's someone here as well.
Once a hustler,
always a hustler.
India's newest Unicorn.
Greetings, how are you?
Thank you.
You all came to give your blessings to Sanjay, thank you so much.
I've always followed three rules in my life.
But today, I've learnt the fourth rule.
That we must make the rules of our lives.
I used to think that there's only one way
to become successful.
But Sanjay taught me
that we must make our path.
I also used to think that
every student is known by his marks.
But I was wrong.
Every student is known
by his dreams.
Congratulation.
Thank you.
What?
What did I do? -You set the standard so high
that I had to reach there by any means.
Had you not been there,
I would have never reached there.
Thank you.
Hey!
These days everyone calls me Sanjay's brother.
What? -Yes.
Not bad. -Yes.
Don't fly too much. Now, cut the cake.
Welcome back.
Just a year ago
in our studio
the founder of BillNext, Mihir Jain claimed that
the next explosion of startup
will come from nearby us.
And see,
that explosion is right in front of us.
The founder of apnapg
who is known as the Hustler,
Sanjay Sharma.
Thank you, sir.
Sanjay, not just your family,
your city
is also known by your name.
At this age,
such a huge achievement.
I mean, how does it feel?
I feel great, sir.
I think achievements are not decided by age,
rather by hard work and courage.
Wow! So, where does this courage come from?
It might sound funny to you,
whenever I am in trouble, my brain starts to work more.
So you believe that you are special?
No, not at all.
I do believe that there is a fire in all of us.
But we need to recognise it.
And who knows, you might be the next hustler.
"What is my destination? From where have I come?"
"I came across these unnecessary questions every day. "
"I desire to become a river from a drop"
"I moved every step with this dream. "
"I know that my path will be very tough. "
"But who has reached his destination through easy paths?"
There's a storm in my heart, I have fire in my courage".
"If life's name is Hustle then I am a Hustler. "
"I've come to become a Hustler. "