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After the elimination of Basis,
we're left with nine founders.
Top performer, JioVio earned immunity,
as well as the envy of other founders.
Spur and Re-Desyn, who were at the bottom, lost their booster,
and a good night's sleep.
Who will be the top performer in the next challenge?
Who will go to the bottom three, and who will be eliminated?
A collaboration opportunity like this
can possibly change the future of your company.
What's going on?
It's still 800 meters away. We have to go straight and take a left.
You're trying to be something that you are not.
It almost feels like this service is not required at the moment.
You're an entrepreneur. Where's the fire?
It's the survival of the fittest.
You might not be here tomorrow.
I'm willing to take the risk.
If the stock is not sold, I'll take it back.
I'll take full responsibility, sir.
MISSION START AB
Cyrus, how many zeroes are there in $600 million?
The correct answer is a lot.
Correct!
Our founders are about to meet an investor
who has invested more than $600 million
in over 150 start-ups.
That is correct. Mr. Nilesh Kothari,
Founder and Managing Partner of Trifecta Capital.
Having a billion-dollar company in your portfolio is a dream,
and our founders are about to meet an investor who has nearly 30.
Including unicorns like Cars24, Cult.fit, and Zepto.
The founders' challenge is to pitch a collaboration idea
with one of these three brands.
All the founders will make a pitch,
but only the best three ideas will be selected.
In the next 24 hours, we'll find out
whose idea will put them on Nilesh's speed dial list,
and who will fail to impress him.
This challenge is crucial for you all.
However, besides this challenge,
the collaboration opportunity can change the future of your company.
They told us about the next simulation
while we were absorbing the shock of what had just happened.
We couldn't fathom.
Because I had accepted defeat.
And it was taking us a while to recover.
We weren't yet over the trauma of Challenge One.
And Challenge Two was here.
And it was announced all of a sudden.
I was like, "Let me forget it. We'll make ourselves busy."
"An empty mind is a devil's workshop," as they say.
So, I was like, "Shikhar, let's do this. We'll follow our gut feeling this time.
"Even if we're eliminated or even if we score average points."
And you're probably wondering
where your workplace is.
Where will you be working from?
Right here!
These incredible working pods
have been customized especially for you.
Off you go to your pods.
Wow!
This is so cool!
This office is mind-blowing!
Nice.
Wow.
This brings back so many old memories.
Welcome to our first-ever office.
Cool.
This is the first time we'll be working from an office.
It's got a good vibe, it's well-lit,
there's a sofa, and a common area.
As you know, we have our office at home.
We're a small team. So, we don't have a proper office.
When we entered, we saw our whole journey on the walls.
They had created a timeline of all our important milestones.
-Yes. -And I look plump in all the pictures.
I used to weigh 100 kg back then.
In all the pictures.
Look!
-Is this a reminder? -This is not good!
They're reminding us.
Where the hell is this?
-No, let's keep it like this. -Where is this?
-Let's just look at the ones we have. -Motivation.
Motivation.
-This is not important. -We've got nothing to do with that.
Someone of that stature is coming, with so many huge investments.
And we have a chance to sit across from him.
This is a different opportunity altogether.
He deals exclusively with companies
that make around 100-150 crores.
We can see the crowded areas of the city.
Zepto will have many...
-Warehouses. -Yes, warehouses.
We had two companies in mind.
Either Zepto or Cult.fit.
We started brainstorming with our team.
Prince, tell me one thing.
If our women entrepreneurs can sell on Zepto,
basically, the catalog will increase. How can Zepto benefit from this?
Zepto's business will increase.
We can take a commission from the revenue that the entrepreneur is earning.
Our team was convinced that Zepto was the right choice,
while both of us were not. We felt Cult.fit was the right choice.
But why would Zepto focus on healthy products?
Can Zepto sell homemade and healthy products?
Or can Cult.fit do so?
Let's ask all the team members to place orders on Zepto.
Let's place an order every half an hour,
and when the delivery person comes, strike up a conversation with him.
-We can ask him how he's doing. -Yes.
-Get to know them. -Would they consider getting a pension?
-What do they feel about that? -Right.
In the second challenge of Mission Start Ab, it was raining ideas.
However, the investors had planned a surprise
that was about to escalate the founders' stress levels from extremely calm
to extremely agitated.
Shall we discuss the display?
-Let's. -Okay.
-Are you connected to the Wi-Fi? -It's disconnected.
What happened to the internet?
-It's out. -Yes, it stopped working.
-The internet stopped working. -Yes, it stopped working.
It got disconnected.
-Friends, do we have Wi-Fi connectivity? -No.
How will we work? Even the phone's not working.
-Why is everyone outside? -I think no one's Wi-Fi is working.
They've done something to the network.
I can't even connect the mouse via Bluetooth.
Everything has shut down.
They've put a jammer on. There's no mobile network or Wi-Fi.
Don't play games with us.
I'll disconnect everyone's internet connection.
This is a warning. We need internet right now.
Wi-Fi is like fuel.
Be it the young generation or the old.
Everyone panics when the internet goes out. It triggers a lot of anxiety.
Hello, founders. Welcome to the 1990s.
And at that very moment,
-a video featuring Kunal plays. -Yes.
Back then, all the work was done without the internet.
Whether the internet will come back, or when it'll come back,
I don't know. But you are all very resourceful.
I'm sure you can find a solution.
Just a suggestion.
If you look around, you may find a solution.
Good luck, guys!
Why would you do that?
We've been taken back to the 19th Century.
Dude, I'm going to blow my gasket.
I have no internet for the first time in... I don't know.
It's been a while since I've had no internet.
I feel like I'm having withdrawal symptoms.
Is there a therapist on deck? Do we have... We should have one.
In case of emergency, we break glass, a therapist pops out,
and then you get to rant for a while and go back to your day.
While the internet connectivity was weak,
the founders had to make sure they came up with ideas
that were strong enough to connect with Nilesh.
Does anyone have a leased line cable network?
The fact is that we're techies.
So, we went and checked behind the TV.
And I found an Ethernet cable.
-Hi, guys! -What are you doing?
Getting the internet to work.
We could at least upload everything that we'd written down.
We've cracked the code.
A lot of people apply to engineering colleges.
But DTown has shown us how to apply engineering to solve real-life problems.
Thanks to them, the other founders could also access the internet.
It does check off all the boxes. Now I guess it's about packaging...
The internet's back, guys!
Let's do one thing. Right?
-Let's lock Zepto. -Zepto is locked.
Let's work on Zepto. Our tech team has
-already worked on it. -Our TG is somewhat the same as well.
Our TG is the same.
There was another surprise on the horizon.
As soon as we would get into a flow,
we would get a new shock.
Around 3:30 p.m., we received an email.
There is an email
that mentions, "We've got some news for you."
It says that, "I'm Atul. After reviewing your pitch deck,
"I'd like to gain a deeper understanding about your product and business.
"So, I will meet you first."
-Do we have to meet them right now? -Of course.
24th June, today. We need to leave right now.
-Presentation in the car-- -Today? Right now?
What the heck is going on? No!
-We're in a fix! -No!
Shall we go?
-We need to run! What's going on? -Exactly!
-I was wondering why-- -This show is an adventure.
Please arrange for my car. I have to go to a meeting.
Come on, get in, please.
We got one shock after another.
Everything was unexpected.
Let's go.
Meeting Nilesh is no child's play.
It's actually a right-handed trick.
Aka, his right-hand man, Atul.
The founders will pitch their ideas to Atul
before they meet Nilesh.
Will the right-hand man's right insights help them make the right pitch?
Why don't you make a note of all the problems you mentioned?
-Write a problem statement. -That's what I'm doing.
They want to understand our business. They don't want to see all this.
-I know, but-- -Read the email first.
Then we'll act.
-First, read the mail. Read it. -I did.
-Just read it. -I'm only noting the basic points.
-Read the email first. -I read the second email.
I have read it.
-Don't waste time on that. -I'm just moving these points
-over here. -We won't get to that
if we don't prepare this well.
Let's achieve the first milestone first. Then we'll think about the next one.
I'm just transferring these points over here.
-Fine. -I don't want to read from a notebook.
-Hi, Gaurav. Hi, Shivangee. -Hi, Atul.
-Hi, how are you? -Hi, how are you?
You look dashing and smart.
Gaurav has resorted to a classic business strategy.
It's called "flirting."
I was expecting to see someone, you know...
Someone older.
How would you like to collaborate with the Trifecta portfolio?
How will it help you in your journey?
And how will you be able to add value to the portfolio as well?
So, we've decided to go with Zepto. Right?
And we have last mile stores.
Like, I mean, It's a 12 by 12 store
where we are delivering, you know, to...
-To Bharat. -Yes.
How many stores do you have?
-We have 94 stores. -94.
Yes. Our stores will also act as dark stores for Zepto.
That's identical to what Zepto does.
They have dark stores and facilitate logistics.
But there are problems...
The supply chain is their MOAT, it's their strength.
So, how will you add value for Zepto?
For example, I have a dark store
at location X, while the delivery
is assigned at location Y.
So, the cost of delivery is very high.
But if you have multiple stores on the way,
-the delivery cost gets divided. -It brings down the cost.
One more thing.
We strongly believe... this is the time, you know,
offline and online together
-can make a huge difference in the market. -Good combination.
And it's a great combination.
A lot of the things that you are bringing to the table,
I think Zepto already has MOATs, USPs, and strengths in that space.
So, you know, think through it, and let me know.
-Sure. -But...
try to see where you can add more value to Zepto,
because you will be getting access to Zepto's entire customer base,
which is huge for you all. So...
We could figure out his mindset. Right?
When one person doesn't get it, we go to his senior.
If the senior doesn't get it, we go to his senior.
We keep going up the hierarchy,
and if nothing works, we go to their competitors. Right?
I'm very stubborn.
If you turn me away ten times, I'll approach you again for the 11th time.
We're solving the problem of scale, and we approximately now have
15-20 brands valued at over one crore in our portfolio.
We're getting 15 to 20 times return on investment.
In FY 2022-23, we did a business of 1.60 crores.
In the next three months after that, we've done 2.83 crores...
We've already done that much business.
It sounded like a simple task. We just had to present our idea.
-But... -But... What should I say?
I don't see the collaboration incentive for Cult.fit here.
Even if they chose to keep Ayurvedic products, why Chyawan Ayurveda?
This couple angle...
Maybe divert away from it.
As of now, this idea is a little far-fetched.
He was like, "I know what you're thinking, but I think you're overdoing it."
-That was very good feedback. -Yes.
We were a bit too pumped.
The feedback I received and the suggestions he gave,
I'll try to think about it a little more and see where I can improve.
Alippo completely missed seeing Atul's email.
But missing the meeting is not an option.
Is this the time and location for the meeting?
Yes.
-How long will it take us to get there? -30 minutes.
Missing an email is no big deal.
But Alippo missing Atul's email
can literally turn into a no-deal.
I've pitched to associates several times.
They have standard advice.
As founders, our job is to convince them.
-Our job is not to be convinced by them. -Yes.
When we thought of Zepto, we immediately thought of their gig workers.
So, we started looking at that particular segment.
So, the concept we're building is a pension for the gig workforce.
If you can connect the tip to a cause
that your tip makes a difference,
it will lead to the user potentially increasing the tip rate.
If you get convinced by the associate, you'll start believing
that your idea is not going to work unless you change it.
You have to convince him.
If he makes a valid point, by all means, take his input
and make changes so that you can go to the Managing Partner.
-Yes, right. -The goal is to
get past him to the decision-maker.
I don't completely agree with that.
-No, but it has to be done as a pilot. -In fact,
when the user learns that whatever I'm tipping for
is going to come into the hands of someone years and years later,
they may be less incentivized.
According to me, we should work towards the gig worker.
If someone tells you, "I don't think this is going to work"
If someone says so in English, will you just leave everything?
If you have conviction in your idea...
You must back it with the data.
You'll at least try to execute it.
You can't take everyone seriously.
You'll get all kinds of feedback. Will you keep changing every time?
How long will it take from here?
There's a lot of traffic, I can't say.
He's saying there's too much traffic.
The map says...
The map says 10-15 minutes.
Mumbai gave us a surprise that we'll probably remember forever.
Do we have an umbrella?
No, we don't.
We can buy one.
We were getting late, and people called, asking us where we were.
At this point, we were panicking.
We just couldn't afford to miss this meeting.
We were like, "We'll have to somehow do something."
We got out of the car. We asked the driver to bring the laptop.
It's still 800 meters away. We have to go straight and take a left.
Excuse me, can we get something to cover our heads?
Yes, this will work. Come on, run!
Investors always respect our time.
We know the importance of an investor meeting. Right?
We were drenched.
We were a mess. And we reached the Investor Meeting in that condition.
We weren't sure if we'd even get a meeting or not.
-Hey, guys! -Hi!
-All okay?
I thought we were supposed to speak at 7:00 p.m.
-Yeah, we got drenched in the rain. -Hi.
-So... Long story. -Okay, that's all right.
Fortunately, somehow, our meeting with Mr. Atul happened.
So, guys, you know... Thank you for the context.
How would you like to collaborate with the Trifecta portfolio?
Where do you see...
We've trained more than 1.5 lakh customers so far...
-Okay. -...who are just women.
Out of this, 1300 have started their own home-based businesses.
We have a large network that spans all across India.
Each entrepreneur can easily service a five-kilometer radius around her.
These people and this network are very valuable.
This network can actually be very helpful for a company like Zepto.
But this is not the right overlay from
Zepto's categories and products point of view.
Because these products that you're talking about
can never be produced on a mass scale.
-Actually, they can. -Right?
For Ayushi and I, Mission Start Ab is the most important thing.
But it's more important for Alippo.
For the mission of Alippo. For the women of Alippo.
In many ways, the success of the business hinges on the success on this show.
That's why victory matters a lot.
Although we got nine on ten, it's not like we are going, "Yeah, we did
-"something great." -No, not at all.
We are still feeling bad that we didn't get a ten.
Prepared to win?
Mr. Devkar, you didn't give me anything?
-What? -Some health products.
We're not eating or sleeping on time.
-We're having junk food and tea. -Health products--
It's your responsibility to look after all of us.
Give some health tonic or pill to everyone so that they can remain active.
I make health products, but last night,
I was so exhausted that I had to stay in bed.
Just imagine!
Nine founders, nine ideas.
But Nilesh will select only three.
Pleasure meeting you. Nilesh here.
-Hello. -Lovely meeting you.
-Hi, I'm Ayushi. -Same here.
Sir, I'm Ayushi and he is Nikhil.
We are the co-founders of Alippo.
At Alippo, we train women
in different skills and help them set up micro-home businesses.
The consumers of these women's products really like them
because they are homemade and natural.
We want to make these products available on Zepto,
powered by Alippo.
After this, when they make a purchase, it's actually
-a simple transaction-- -I'm just going to
interrupt you for a moment.
While I was presenting, he stopped me mid-sentence
during the demo.
So, we couldn't talk about the impact
-we're creating. -We didn't get the opportunity.
We got cut off before we could get to that part.
And he started asking questions.
Zepto focuses on certain products and emphasizes ten-minute delivery.
For that, they have curated a set of products and logistics,
so that it can fulfill its promise.
For instance, I sold a pickle to a customer,
so when they need it again in the future,
am I able to deliver the same thing?
I love it! Nilesh is on point.
The problem is that homepreneurs don't use any technology.
And because of that, they have no visibility
in terms of how much stock they have.
Whatever recipes are being learned and reproduced
have come via Alippo's instructors.
So, if two entrepreneurs from the same locality
are making it, they are making the same pickle.
And hence, the consistency of the product is the same.
Does that really happen? Because,
for sure, there will be some difference in the ingredients.
Then it won't be standardized.
That's why we are connected with Hyperpure.
So that all the supply comes directly to their homes from Hyperpure
to ensure there are no problems with consistency.
I'm not fully convinced...
that it is possible to standardize,
because this is a very manual process.
-You know-- -But the fact that it is homemade
may introduce a slight variation in consistency.
There might be a difference in the butter that you and I make.
But it's homemade, that'll give them an assurance.
And that's a sign that the product I have is good.
There was another way to do this, by the way.
They should have used some ingredients
from Zepto when they were making stuff,
and had real-time on Alippo and Zepto,
which would say, "If you need this ingredient
"for this course, order it on Zepto."
You don't control the women entrepreneurs.
What happens if an order is received today, but the supply doesn't arrive?
Who's giving me the assurance...
-Okay. -...that it will be delivered.
And that, I think, may become an issue for Zepto.
But it's a good thought. At least, it looks like you've made a good beginning.
And so, you know, congratulations on that.
-May I say something? -Yes, go ahead.
Typically, we use Zepto when we are
in the middle of our cooking and need an instant delivery.
But there is a competing platform
where in one category, there's a small tag that says "Handpicked."
And the items under "Handpicked" don't get delivered instantly.
It gets delivered a day later.
And in that category,
the people we sampled mentioned that they started browsing the platform
instead of simply searching,
thereby spending more time there to look
for new items that might have arrived,
and if they had the "Handpicked" tag or not.
This browsing and "staying longer" is missing with Zepto.
You have a good point. But...
Listen, keep doing the good work,
and keep developing some of these thoughts.
And, you know, we would love to see how we can help.
I think it's a great comeback.
It's like, "We're not done, just hear us out."
-Well thought. -Very well thought.
The reason for the comeback is his love for the brand.
Love for the brand is very critical in the journey.
I was extremely exhausted yesterday.
I haven't slept well in the past few days.
So, by 10:00 p.m. last night,
I had started feeling really unwell.
But today, if you look at my glowing face
and my bright smile,
you will know how fit and fresh I feel.
Cult Veda.
In this, many of our products, such as
Shilajit, Ashwagandha, and Shatavari
are being used extensively today.
If we introduce a few such Ayurvedic products,
it would surely reflect a 10-15% increase in Cult.fit's sales,
and this is how a new revenue stream would be added in the next one to two years.
Ayurveda is an industry that dates back 200 to 400 years.
Why do you think Cult.fit would want to offer your brand to its customers?
Have you conducted any research or obtained certifications?
You see, his products should have some USP.
Maybe it's more effective, or he has formulated a special blend
to which he has exclusive rights.
I'm curious to see how he answers that.
In Ayurveda... Well, I've been studying it since childhood.
As you can see from my attire, I studied in a Gurukul,
where I extensively studied Ayurveda.
And my point with regard to my products--
I would like to interrupt a bit.
-Here we have many big brands... -Definitely.
...that also have products like Shilajit, etc.
Then what differentiates your product?
Many people who go to the gym for fitness, are working out at Cult.fit,
but they are buying Shilajit from other brands.
If we keep this product at the offline store
-or online store-- -Just by listing
and being on Cult.fit's platform, your Ayurveda brand won't necessarily sell.
What is unique about your brand?
You can either give quality assurance,
or support it with a certification.
Or you could speak about some new ingredients and formulations.
There's a trust factor issue in Ayurveda that I've seen through experience.
-His answer is not clear. -Nilesh got him on that point.
He'll repeat the question.
It again comes back to that.
-About the benefits-- -When it comes to trust,
we have these 100-year-old companies with us.
I think we are stuck in that cycle.
How can we break the trust? What's the role in that equation?
It's always the same with Mr. Devkar.
When it comes to certification and evidence,
-he tends to beat around the bush. -He was the same
-last time as well. -Same.
Believe me, I've seen the numbers. There are ten lakh users.
The youth is using it, sir. If you do a little research...
We have Mr. Manish here, the founder of WOW.
He makes it as well.
But I think the market for this is huge.
-And it is... -You're absolutely right.
-You're very passionate. So, all the best. -Sir.
This is for women. I'd like you to see one more product.
If you'll only give me one chance, sir,
believe me, that within one to two years, with Cult.fit...
-All right, all the best. -And about the risk...
If you give me around 10,000 to 20,000 orders,
I'll take the risk. If it doesn't sell, I'll take it back.
And I'll take the entire responsibility.
Okay.
-All the best. Thank you. -Thank you, sir.
If you look up the meaning of staying strong on the internet,
you will first find the photo of Mr. Devkar.
Will the other founders be able to stay strong as well?
Let's see what you have to say.
Firstly, thank you so much for the opportunity.
-This is very, very exciting. -You'll have to speak a little louder.
-Sorry, yeah. -Okay.
So, my name is Sumedh. I'm the founder of Daybreak, as you know.
-We're India's first oral beauty brand. -Can we converse in Hindi?
My collaboration proposal didn't go the way I had expected at all.
If you've bought a second-hand car, basically, you are on your own.
So, we are making CARDOST, for Cars24,
which is an AI after-sales companion for CARDOST customers.
Sorry. I'm interrupting you.
What is the relationship of their after-sales service,
because they sell you pre-certified cars?
Mr. Nilesh is so sharp.
He just interrupted us and asked us questions back to back.
We've prepared Spee-D. It means speed delivery.
Humans operate from 8:00 a.m. to 8:00 p.m.
But no one knows who works from 8:00 p.m. to 8:00 a.m.
That is a very niche market because we also come from a background
where we completed our studies
where commonly, students are awake until midnight.
And after that, they may have various needs--
Sorry to interrupt you.
After 8:00 p.m., the labor cost actually decreases.
For the few deliveries after 8:00 p.m., like the college student
who needs food delivered by a drone.
I don't think that's a target market.
Nilesh is continuously probing them.
Obviously, Nilesh understands this space.
It's clear from his questions.
Sharp. His depth of knowledge is incredible.
In order to support Zepto's private label,
we can launch "Zepto on The Go."
This collaboration will enhance cost-effective logistics,
and personalize the customer experience by providing online
as well as offline shopping facilities.
How will branding work here?
The idea here is
that Daybreak can offer a free professional teeth-whitening session
with one of our partner dental clinics.
Cult.fit is a health and wellness brand.
-Right. -You are relating it to beauty.
From beauty, you are taking it to white teeth?
-Yes. -I'm not able to form a correlation here.
Mr. Kothari actually had important questions
that he, sort of, interjected at the very beginning.
Have you considered
-the safety and security of these drones? -Yes.
That's why this has been designed.
This particular model has been incorporated accordingly.
In India, people have those doubts. What if people start stealing it?
What if there's a theft? What if someone throws a stone?
All this was on our mind.
It's a propeller product and design, basically. It's called Cinewhoop.
In my opinion, the future you are envisioning
is probably 15 to 20 years away.
We can treat Indore as a pilot project,
or you can say, we can... You know...
I'm sorry, I forgot the word. I can't remember it.
-Gaurav seems a bit nervous today. -I know!
You know, I don't think we're solving a very big need here.
I don't see a lot of profit.
I'm not very sure that that's how it's going to play out.
My advice to you would be
to explore a different angle.
Today, our Pension Box mascot will be a delivery boy.
He's going to be a star now.
Yes, people are going to forget us, but they'll remember him.
Right.
Yesterday was good.
He had some thoughts.
He said that the gig worker idea was not great.
But we're not going to change it.
We'll go with the gig idea because we believe it's the right thing to do.
Pension Box is India's first pension app
that started with a very simple vision.
That is, to improve the way Indians retire.
Today as you can see, our mascot
has become a delivery boy for 24 hours.
For Zepto, we present the concept of pension for the gig workforce.
We asked the Zepto delivery boys about their lives.
How many orders do they deliver? How much tip do they receive?
Do they save any money or not?
So, the next thing we did was to ask them
if they were open to directly converting
their tip amount into pension savings.
The way they are speaking, they are killing it.
And I genuinely think they'll kill it.
First, I would like to show you a video.
If I give you a tip on the app, a certain amount,
would it be okay with you if instead of going to you,
it goes into your retirement savings or pension savings?
-It's good. -It's good?
They only had two days.
In two days, they shot it and edited it. It's quite impressive.
-It shows their hustle and hunger. -And detailing.
Manish, you once used the term "comeback kid."
These are comeback kids.
-It's good. -It's good?
Okay, thank you.
No, this makes sense.
This should be done. We work hard all day.
-If you get a pension-- -That would be the best thing.
This should be done.
According to me, Kuldeep and Shivam
have delivered a solid collaboration pitch.
All the platforms that are available, you know, obviously,
they employ gig workers.
If you give them a choice to get ten rupees today
versus getting more after 58 or 60 years,
then I think they would choose to have what they get today.
So, I think Zepto may resist this idea to a certain degree.
I won't agree with him on that.
There was learning required for SIP as well.
Of course, it would involve a behavior change,
but people adapt if they find it beneficial.
I think it will be good to just revisit
how we can create a better thought process for the collaboration,
and then see what we can do.
Back in 2015, two people took the initiative on venture debt.
-It's a huge market today. Right? -Right.
Had they listened to others' opinions and given up,
-the market wouldn't exist today. -Exactly.
Similarly, if we pilot something today,
it will create a revolution in a few years in the field of pension.
Fitness brands across the globe use fitness athletes as brand ambassadors,
so that they can promote their mission and vision to the people.
So, exactly with that idea,
we decided to come up with the "Cult.fit Premier League"
to bring together creators, commerce, and community.
This is a fitness revolution where 5000 fitness influencers,
pan-India, will come together to launch cult.clubs.
In this, influencers will invite their followers and fans
to join as members.
So all these cult.club teams of different content creators,
pan-India, compete with each other in a league.
They compete and earn cult.score.
I like the way she's presenting. There's good energy.
She's taking the lead today, and actually...
And the idea gels well with their core business.
I know.
The one who burns the most calories gets the highest score,
and eventually one personalized kit.
We have done one for you.
If Cult.fit wants to target all the influencers
who are available on your platform...
The influencers aren't exclusive to you, right?
I'm sure they are on
-other platforms as well. -Yeah
If you take this idea to Cult.fit,
they can execute it by themselves.
I think it's a question of Build versus Buy.
If there is any plug-and-play tech available
that has been connecting creators with commerce for two years,
then I think our collaboration with Cult.fit
would be beneficial for them, and, of course, for us as well.
Plug-and-play is available.
In Build versus Buy, building will take time and money.
Buy is an option.
So, collaboration, I think, will benefit them.
I like this about founders, when they...
-When there's a setback... -They bounce back.
...they bounce back.
You know, he said something. He said they are underdogs.
The world in general, it's a scientific fact, roots for the underdog.
But they have proven actually as underdogs that...
I'm loving it.
Their chemistry is also gelling better today.
I admire the effort that you've put into
thinking about this collaboration idea.
You know, I'd love to think this a little bit through.
I think you guys also should think this through.
-Yeah. -Sure.
But all the best.
One thing impressive is everybody's standard today
has gone another notch up.
Literally, the game is changing.
And some of them are... The feedback we gave them,
you know, they've taken it and really grown overnight
it almost feels like, with that.
Dhinesh is unwell, which means Senthil will single-handedly face Nilesh.
We are able to identify the risk pattern,
and recommend a specific nutrition and meditation routine for the mother.
This will be recommended to Cult.fit, so they can design
personalized programs, workouts, and meditation
for every mother who is already onboarded into that platform.
It's an interesting concept, but you know, Cult.fit has a standardized program
for pregnant women.
Now, if they have to tailor-make it,
you know, one, they'll have to do one woman at a time.
No, it's not one woman at a time.
My platform will identify
all the potentially diabetic mothers.
So, there is a program for them.
Similarly, all the potentially hypertensive ones.
As I said, these are the two main reasons for premature birth.
So, instead of giving a standard program for all the mothers,
now you are saying, "Hey,
"your pattern of gestational diabetes is based on your previous plan."
So, you basically take two major issues,
-and tailor-make programs for that. -Yes, exactly.
You know, it seems like an interesting idea.
Re-Desyn and JioVio have hit the ball out of the park.
What do you think of today's presentations?
They're trying to change the world.
They are coming up with unique ideas
and thinking about the challenges in society.
It's not a very easy decision to shortlist.
Some obviously did much better than others.
Our expectations weren't very high.
A few teams have improved their game.
It does look like there could be an interesting partnership out there.
I think it was very valuable.
A founder's job is
-to be creative at its best. -Yeah.
The first couple of minutes with the investor...
-Yes. -...are very important.
-Because they'll have their insights. -Yes.
If there's no spark during those minutes,
there will be none later.
I called you a power couple last time.
You were two hours late.
How do you think the presentation went?
So, our IP task was amazing, obviously.
This was less convincing compared to that.
He had a few pointers for consistency
and over there, I built on Nikhil's point.
Did you build or contradict him?
-I was just going to say this. -Yes.
Nilesh asked about standardization and, Nikhil, you answered.
-Yes. -You said it's standardized.
Then, Ayushi, you came in and said, no, there's a slight difference.
It's not standardized.
-You almost contradicted your co-founder. -Yes.
Not almost, you did contradict your co-founder.
No, ma'am, I slightly beg to differ.
Even after he spoke about consistency, there were other points.
He said, "The water is different."
It's true that the water at home will be different.
Nikhil understands that, and I also understand.
Over there, I built that there may be a slight difference.
It's extremely important for a business to figure out...
what their core is,
and what differentiates them.
Everything doesn't need to be standardized.
In your business, standardization is a feature, not a bug.
Don't try to standardize a business that can't be standardized.
Yes. Point taken. Well taken.
-Absolutely. -Well taken.
I loved your concept. I think the collaboration is amazing.
Brand love is very important.
I think your pitch was amazing. Okay?
You must be curious to know what Nilesh said after hearing all this.
-Yes. -Let's see.
Absolutely.
Nikhil and Ayushi.
I'll be more than happy to set up your meeting with Zepto.
You know, Aadit is an incredible founder,
and would be very excited to meet with you. All the best.
-Thank you! -Thank you so much.
-Well done, guys. -Good job, guys!
-Thank you. -Thank you so much.
-Meet Aadit.
-Wait, I want to say something. -Okay.
Nikhil, this is for you.
I think Nilesh had already made his decision,
but you actually changed the game in the last 30 seconds.
-Is it? -You actually didn't accept his goodbye.
This is an important lesson here, to never quit.
Because you never know what is the turning point.
-Thank you. Yeah. -Thank you so much.
Two votes of confidence are left, whereas there are eight founders.
So, the question is, whose dream will come true
and whose dream will remain a dream?
Simulation One and Simulation Two.
Whenever someone asks you a question,
I have not seen you give a straight answer to that question yet.
If I get a chance going ahead--
Mr. Devkar, you asked for a chance the last time as well.
Yes.
-I'm giving you a chance now. -Sir.
We're listening to what you have to say.
Tell us what you couldn't tell Mr. Nilesh.
Give us the answer.
The license that the government provides for making Ayurveda products...
the drug manufacturing license, drug sale license,
FSSAI, FDA approvals,
and the other norms required for the company to work
have all been fulfilled since the beginning.
I couldn't give this answer back then, but I should have.
If you want to win someone's trust in business,
you must answer the question clearly.
You need to think about why you're not able to win that trust.
I assure you I'll keep that in mind,
-and do well next time. -Thank you, Mr. Devkar.
-Thank you, sir. -Thank you.
-You may go. -Thank you.
Winning and losing
will be decided by the judges.
Winning or losing doesn't matter to me.
Nilesh asked you a tricky question, and you were disconnected.
I would love to hear something back from you.
I mean, Sumedh, we are FMCG founders, the bravest founders in the industry.
Yeah.
-So, how was your challenge? -It was quite a fun challenge.
-Fun? -Building something new is always
a very interesting journey.
We are bootstrapped.
If we get a chance to actually work with one of these companies,
that would be a lot for us.
You weren't the same Gaurav who was in the previous simulation.
Actually, that's because Atul had already refused us, saying they already had
a supply chain and everything that we were offering to him.
When I saw all the other founders and noticed their pitches,
and how they talked to others, I started feeling
as though I talked like an illiterate person.
You said you feel as though you talk like an illiterate person.
-What the... -I felt that way.
No. What the hell, Gaurav?
For a founder, the most important thing is being true to yourself.
I'll... I'm taking this feedback very, you know...
There's the English again.
No, I'll change to my former self from tomorrow.
You might not be here tomorrow.
This decision is going to be difficult for us.
And for you as well.
-Manas and Avinash. -Yes, sir.
-Innovation is in your DNA. -Thank you, sir.
-I loved Spee-D as an innovative name. -Thank you so much.
When I see you two, the way you handled this crisis
with the internet, you were at it all day,
you two remind me of a very interesting story.
Rohit and I are busy dealing with crises, big or small, all day long.
-That's what we do. -Absolutely, sir.
That's what founders do at an early stage.
We had our office at
-Kirti Nagar furniture market in Delhi. -Absolutely.
-Have you been there? -Absolutely, sir.
We'd stay there until late at night. And we'd get hungry.
At that time, there were no food-delivery companies.
What do we do? So, we'd keep coats like this in the office.
If there was a wedding happening around,
we'd wear our coats, greet people and enter.
We'd eat everything there.
When I see you two, I always remember the early days of our journey.
We'd smile and solve problems and move on, one step at a time.
People will think all start-up founders are wedding crashers.
No, sir, it's been five years now.
We'd travel by train, but now, we travel by flight.
It feels good. We've achieved that.
-Thank you, guys. -Thank you, sir. Thank you, ma'am.
-Thank you. -Well done, guys.
There are two weddings going on at the hotel.
We want to see Kunal demonstrate it to us today.
-How is he going to go and eat? -He's wearing a jacket already.
-I'll wear all white. -You need to. I want to see it.
-We want to see how you did it. -Yes.
You have no idea how well I fit into this. We've practiced a lot.
I found your videos very interesting.
Can you please tell us where the idea came from,
and how you executed it?
It was Shivam's idea to go with Zepto.
Our team placed 25 orders in Delhi, Mumbai, and Bengaluru.
We spoke to all the Zepto delivery partners.
We informed them later that we filmed them.
We didn't want to say it at first.
Because we wanted to record
-their genuine thoughts. -Exactly.
One of the ways is simply assuming that the delivery person
-also needs a pension plan. -Yes.
Another way is to ask him if he wants it. What is his opinion?
Correct.
Your previous performance was very dull.
-Yeah, I know. -Okay?
On the other hand,
I think you are the true comeback kids for me at least.
Thank you, ma'am.
This what you've done, is a proof of concept.
It's called POC.
It's extremely important for all investors.
You are showing them the statistics after a market validation.
Excellent job on it. Excellent job!
For me, it was one of the best pitches of the day.
-So, well done. -Thank you, Manish.
You may go upstairs.
We'll deliberate between us,
-and you'll know soon. -Thank you.
Pension Box didn't get its big break from Nilesh.
On the other hand, there were JioVio and Re-Desyn,
who achieved that on the basis of their idea.
-Hi, Senthil. -Hello.
-How are you? -Good. I'm good.
-I was sold with your idea. -Okay.
If I was Cult.fit, they would be calling you now.
Okay. Thank you so much.
Do you want to hear Nilesh's point of view?
Yeah, I'm really looking forward to it.
Senthil, hi!
I'm super impressed with the impact you are creating at JioVio.
You know, it would be nice, if before you meet up with Cult.fit,
to focus on the commercials,
and probably, you are good to go.
Thank you so much.
-Congratulations. Well done. -Congratulations, Senthil.
Thank you so much.
Do you think you will get your booster back today?
That's what we were gunning for.
We want to stay safe and stay on the show for a long time.
-Aim higher, buddy. Hello! -Okay.
-You're an entrepreneur. Where's the fire? -Yes.
People don't create big businesses by playing safe.
You were stuck on "Buy versus Build."
-Yes. -Yes.
But we still answered very clearly
that we had everything ready for this collaboration.
So, this would be beneficial for them.
And I think he got convinced.
Smriti and Shikhar, would you like to see what Nilesh said about you?
-Yes. We would like to know. -Sure. Absolutely.
-Are you ready? -Yes.
Let's see it.
Shikhar and Smriti.
I'd be more than happy to set up your meeting with
Mukesh and Shamik.
All the best. And, you know, I can't wait to see what you do in the future.
-How sweet! -Wow!
-Well done, guys! -I told you!
-Good job, guys. -Well done.
-Hey, I want to give you a high-five. -I'm sorry.
-Thank you so much. -Thank you, sir.
-This is so... -Thank you so much.
-Energy, Shikhar! -Yes.
This elimination is going to be really unpredictable.
The investor was just judging our capabilities.
Whether we can even pitch in front of personalities
like Mr. Nilesh Kothari.
Does our confidence waver in front of him?
These may be their criteria for judging us.
Their final decision is anybody's guess.
Founders, thank you all so much for being here.
We've seen a lot of great performances here.
But there can only be one top performer, as you know.
The top performer of this challenge...
the one who delivered beyond expectations.
The top performer is...
Pension Box!
-Kuldeep and Shivam, congratulations! -Congratulations, guys!
Well done.
The wonderful thing is you are our top performer,
which means you get immunity in the next challenge.
You won't go to the bottom three no matter how your performance is.
-Congratulations. -Congratulations.
Good job.
Anisha, do you want to tell us who the other safe founders are?
Sure.
So...
JioVio,
Team Alippo,
and Team Re-Desyn.
So, congratulations to the three of you. You are safe.
The fourth team...
which is safe, is DTown.
Sumedh, I think you've got great potential.
However, we haven't seen it yet.
But we wish to give you another chance.
Devkar Saheb, Royal, Rohan, and Gaurav, Shivangee,
as you know, you are in the bottom three.
And unfortunately, you've lost one booster each today.
Out of the three of you, one founder will also be leaving Mission Start Ab.
Kunal, who will that founder be?
Mr. Devkar.
Your journey on Mission Start Ab ends here.
Okay.
You've got great potential.
-I've got a suggestion for you. -Okay.
-Include others in your team. -Okay.
Those who can assist you with certification, operations,
and quality control.
Success and failure aren't constant in the life of a founder.
-Yes. -Whether we succeed or fail,
we need to proceed with the same enthusiasm and courage.
This is the essence of Mission Start Ab.
My best wishes for your future journey.
Sure.
The ending of Simulation Two was quite scary,
because although Mr. Devkar has a big business,
he was eliminated.
Honestly, Ayushi and I didn't see this coming.
It's really surprising that he couldn't make it further.
As people are getting eliminated, for the remaining eight
-the competition is getting tougher. -Yes, correct.
FSSAI, FDA approvals,
but they lost a booster in the second episode.
So, anyone can lose the booster even if they were on top earlier.
I think people look at my attire,
and my simple, happy-go-lucky nature,
and conclude that I can't do anything.
This is what people think.
So, I feel like I'm out of this game now, but not out of my business.
Hey! Hey, Aadit. Nice to meet with you.
Hi, Mr. Shamik. How are you?
-Nice to meet you guys. -Thank you.
Only three founders have got
Nilesh's approval and their next LinkedIn bio.
But before they pop open the champagne, I want to remind them
that four challenges are still remaining.
The next four challenges will decide who the five founders will be and...
who will get the chance to strike a deal with the investors. l be and...