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We're now left with seven founders on Mission Start Ab.
But after two challenges, we'll know who are those five founders
who will get a chance to deal with the investors.
Today, nobody will get eliminated from Mission Start Ab.
After the last challenge, the founders were happy to know
there was no elimination.
And now, they were ready for their penultimate challenge on Mission Start Ab.
The objective of your fifth challenge is to reach out to a celebrity
and make the most of this opportunity.
But who is this mystery celebrity?
You will be finding out very, very soon.
Who could be the celebrity? What do you think?
-Who could be the celebrity? -I can't think of anyone.
It can also be Riteish Deshmukh and Genelia.
Mr. Amitabh Bachchan?
What if it's Shah Rukh Khan?
What if it's Salman Khan?
MISSION START AB
So, simulation four, thankfully, there was no elimination.
We badly needed an ice-breaker and some de-stressing.
We were all partying in a room.
We were having a good time. Some of us were dancing.
We were having so much fun.
We were like, "Whatever happens tomorrow, we'll deal with it.
"But tonight is ours. We're the boss tonight."
But this was proven wrong because at midnight...
-I told everyone to keep quiet. -We were like, "Stop and listen.
-"Dance later." -Yeah.
"Kunal has a message for you all. Please find attached the video message from him.
-Okay. -"Things to keep in mind
"for this simulation..."
Whenever we get a video message from Kunal...
-Oh, God! -...it always causes a stir in our lives.
And the same happened this time as well.
In this challenge, your network can increase your net worth.
You have to reach out to a celebrity to endorse your brand.
And that celebrity is Mr. Rohit Shetty.
Founders, your fifth challenge on Mission Start Ab
is to get a meeting with me. But there is a catch.
I entertain the audience but not random calls.
So, find the right people from your network
and come to me with two references.
Because I don't meet anyone without references.
In the fifth challenge, the founders have to get Rohit Shetty
to endorse their product.
But in order to meet him, they'll need his contacts.
They'll need two referral cards.
To get these cards, the founders have two options.
Option one.
The founders must contact one person from their personal network
who knows Rohit Shetty personally.
That person must send a video message to Rohit Shetty
to convince him to meet the founders.
The second option.
The founders will have to meet three people from Rohit Shetty's network.
Anuva, Harsh, and Sneha.
If any of them is impressed by the pitch
they will give one referral card to the founders.
Remember.
It is compulsory for the founders to obtain at least one
out of two referral cards from these three people.
And if the founders manage to do this and meet Rohit,
he'll give one of the founders his vote of confidence in the end.
"It's quite an easy challenge,"
is something our founders are definitely not feeling.
We were like, "We need to pull up our socks.
"We can party later. We need to achieve something first."
They're saying they're going to sleep. Are you serious?
Bye!
Everyone is running away now.
After reading that mail,
everyone who was in the mood to relax simply disappeared from there.
We never forget the motive with which we came here
when it comes to surviving on this show.
Yeah, this is a solid, I think... Who is Afsar?
On a Rohit Shetty film.
So, I have journalist friends. I have friends in the showbiz industry.
I tried calling everyone.
These are not the people that I know closely though.
So, the calls are quite awkward. Like, "Listen, sir. I don't know you."
-Looking for a reference... -Reference.
-with... -...with
-Rohit Shetty -...Rohit Shetty.
-I'll change this to "direct or indirect." -Okay.
No one in our entire family has even acted in a street play.
Forget having connections in the film industry.
We will think of something that is out of the box
-and play on the front foot. -Sure. But first, let's get some sleep.
Yes, let's go to sleep. Good night.
Getting a reference from Rohit Shetty's reference
will be as tough as getting a first-day first-show ticket
for any Rohit Shetty film.
The next day was Sunday.
So, all those whom we called were like,
"We only get one day to ourselves,
"and you guys are bothering us even today."
Rohit Shetty partners with Alippo to bring out...
the real-life Lady Singhams.
Fortunately, a wonderful human being answered our call.
He's also a very important star of our platform.
And somehow, he knows Mr. Rohit Shetty.
Through his contacts.
So, he sent us a video that we submitted.
Hi, Rohit. This is Sukhbir.
You must've heard the name.
We've got the first referral video, so we should be good with that.
And after that, we'll go to Andheri, which is the second part.
-Exactly what we'll do... -We're a bit confused about it.
So, we're going to chill.
That might help us get some good ideas.
All the best!
-Thank you, guys! -Thank you!
-It's very rushed. -Yes.
We didn't sleep much last night.
But it doesn't matter because we're very excited about this today.
-Where are we going? -Film City.
-Is it in Film City? -Let's go to Film City.
Do some research on her.
Yeah, that's what I am doing. But she manages the celebrities.
Who she is, what does she do, what does she eat and drink,
what are her likes, find out all this.
We're from Yatrikart. Gaurav Rana
-and Shivangee Sharma. -Hello, Ms. Gupta. I'm Gaurav Rana.
We tried to look you up, but you were nowhere to be found.
Where did you look for me?
-Instagram, Twitter, Google... -Facebook, Twitter...
We tried to get some information about you.
As in what kind of a personality you are.
So, what are we doing? What is Yatrikart,
and what is it that Mr. Rohit can do for you?
So, you must've seen these small shops along the roads.
There are some right outside.
So, we're building India's first tech-enabled transit retail chain.
-You must know about 7-Eleven. -Yeah.
We're making 7-Eleven for India.
The transit-retail industry in India is growing rapidly.
Highways are being constructed in every city--
Okay, now tell me what you want from Mr. Rohit.
-Let's get to that. -Superb. It's simple.
He can join our mission through a direct investment.
We've been operational for just a year, and we've reached a 40-crore valuation.
We're not just making money,
but we're also creating a social impact!
So, you're essentially renovating grocery stores. The idea is that, right?
No, it's not that.
We're solving a problem that nobody has been able to solve until now.
Honestly, if you ask me, I don't think this is a problem.
Because shopkeepers are selling their products anyway.
-No, they are not. -They are.
They're not being able to earn much. We help them double their earning.
See, honestly, I don't... Right now, for me, it looks like
you're essentially renovating a shop.
The idea of a grocery store or a store that's selling you
food, water, etcetera...
I don't think that's something that we are looking to get into,
it's not something that merges with our mindset
or our business in any way.
-Okay. Thank you. -Nice meeting you. Thank you.
-Thank you very much. -Bye. Thanks.
-Good luck. -Thank you.
Someone who's never been to that kind of a shop,
-what would they know? -Rohit Shetty may still understand
-our point, but she never will. -Yes.
-English-accent people won't understand. -Yeah.
-The camera is recording. -So what, man?
I chose the person who was located the furthest away,
as my first target.
Because there would be fewer founders over there.
And it turned out to be the case.
So, I first went to Film City.
Hi.
Thanks for taking the time.
There is still no time. We're running short on schedule.
Let me jump right in. I'm the founder of Daybreak.
Our focus is on aesthetics and beauty.
They want their audience to leave the theater with a smile.
And we want people to smile confidently.
So, I thought there was an alignment at the brand level.
Disney makes a lot of money just by selling IP rights.
If you put Spiderman's photo on your toothbrush, kids will buy it
because kids have pester power.
Whatever you're telling me about co-branding with the films he's making,
why won't he just do it with other people?
For larger global brands...
their preference is always to partner with names like Disney,
Ben 10, or Cartoon Network.
If you take my advice... It's my job to say this,
but you also should talk to other people.
I don't think you should partner with a global brand.
I think you should partner with an Indian start-up brand
-because there's nobody-- -But if we want a global reach,
we'd obviously go for a global brand.
I don't know if Singham's IP would sell globally.
That's my honest opinion.
It's a little dicey to assume that
the IP of Golmaal or Singham would sell globally.
Simmba, Singham, and Golmaal will not have that much global reach
compared to what they have in this country.
Your IP, your movies,
get 80% of their box office collections from India.
It doesn't make any sense to me, especially, after hearing the fact that
you don't think we're capable enough to be a global brand.
So, I can't go and convince Mr. Shetty to endorse a toothpaste brand.
I don't think he has that much time to use the strip.
He'd rather visit a dentist and get his teeth whitened
-and that's it. -This is quicker than a dentist.
-This takes half an hour a day... -I know that, but half an hour a day
for a guy who's doing ten other things,
-I don't think-- -Thanks, appreciate your time.
I'm sorry, but...
-No worries, I appreciate it. -Sure, brother.
The minute we opened that door, we saw a garage...
-There were three cars on each side. -Yeah.
-There was one car at the back. -The cars were ready to fly.
-Kuldeep. -Riaan.
-Shivam. -Riaan.
We realized that our MacBook would be of no use there.
We would not be opening our laptops and doing any kind of presentation.
I didn't think this would be a proper...
If you didn't expect this place to be proper, what did you expect?
No, I mean, I thought it would be like a proper office. A bit more formal.
But it's super cool.
Everyone here is on the action team.
Let me ask everyone to gather here.
Make your pitch to us.
If it makes sense, we will take it to Mr. Shetty.
My name is Kuldeep, and this is Shivam. We're brothers.
We have made an app that helps you with future planning and pension planning.
When we got to know that we'd be meeting Mr. Rohit Shetty,
we started thinking about the avenues where we could find an overlap.
We looked at the lives of stuntmen and action crew members.
It's actually a very risky job.
So, I started telling them, "Government workers used to get pensions,
"but we don't get anything like that." It was not a pitch,
it was a normal conversation.
-I used to be a stuntman. -Okay.
This happened to me once. A lot of us--
-Invested money. -But the scheme shut down.
We're not the ones who get the money.
-We don't touch the money. -It goes straight
to the government pension fund.
So, we explained it to them. It went on for about seven minutes.
If every month, they have to put... It's not necessary--
-It depends on you. -So, it works randomly.
-I can invest my money whenever I-- -That's right.
You can even do it once a year if you want.
We've onboarded 1.5 lakh people already.
Give me five minutes. I need to make an urgent call.
Yeah, no problem.
I heard one of you is a state-level arm wrestler.
-Yes. -Shivam.
"Which one of you do arm wrestling?"
-I was like, "Who is it?" -I said, "Nope, not me."
So, we put the laptop aside and decided to have an arm wrestling match.
-So, I got a drum and placed it there. -Yes.
He told us, "My girlfriend is going to watch this show.
-"If I lose, I won't give you the deal." -Yeah.
-I was like... -I told Shivam, "No problem.
"Even if you lose now, we'd still be the winners. Just accept defeat."
-Who won? -Me.
-You really won? -Yes.
-Then should we give this to them? -Yeah, Harsh. Go ahead.
-Are you sure? -Yes.
-Sure? -Yeah, for the stuntmen, it's too good.
Okay. Before I hand over the referral card to you,
I just have one question.
In case, your app shuts down,
does the person who has the account,
does he have to go all the way up to
-wherever it is being collected? -No.
Or is it done through the online portal?
The regulator... Just like SEBI is for securities,
the regulator for pension funds is PFRDA, which is very new.
So, the whole process is online.
As people, we liked you both a lot.
They said that they liked us.
Besides the pitch, they were impressed by the networking part,
where we could bond with people.
So, we made people-to-people connections.
So, please...
-This is for you. -It belongs to Shivam.
-All the best, guys. -Thank you.
Really appreciate it.
-Thank you, brother. -We'll meet soon.
Pension Box has their first foot inside Rohit Shetty's inner circle.
Meanwhile, Alippo hasn't even stepped foot outside their hotel.
Our presentation is finally complete.
So, this time, we gave our PPT a cinematic feel.
But we lost some time there.
-Come on, run! -Yes!
Pan to... the train hits the chopper,
and the chopper crashes into the watch tower
and comes down to the...
-Hello, ma'am. -Hi.
We're the founders of JioVio Healthcare.
What is this regarding?
We want to connect with Mr. Rohit Shetty.
I didn't know this meeting was supposed to happen.
So, you'll have to wait for some time.
-My name is Shikhar. -Okay.
I'm Smriti, and we are the co-founders of Re-Desyn.
We have something very special for you that we'd like to show you.
This is what we have for you.
Hi, Anuva. This is Sukhbir.
And the start-up Re-Desyn that's come to meet you
is very close to my heart.
I'm very closely associated with it,
and they have made my dreams come true,
which is providing merchandise
to my fans designed by myself.
So, please give them all your good wishes.
Good. You got a little butter on the side.
Okay. No, that's fair.
With our innovation,
we're able to identify a high-risk pregnancy in the second trimester.
-Is it an app? -This is the device we've developed.
This can monitor a high-risk pregnancy,
such as how many calories they are burning, etcetera.
It can also provide nutrition tips.
So, you provide them the nutrition?
It is all tech-based.
What made you really come to Mr. Rohit Shetty?
Because it's a man's job to support a woman on her pregnancy journey.
It's about gender equality.
Men should know the entire pregnancy journey of women.
So, that's the reason we want Mr. Rohit Shetty to be the ambassador,
ensuring it reaches every man in the country, throughout India.
Okay.
We're the tech front, supply chain front,
CRM front, and the fan-engagement front for you.
IP will be yours, and the fans will be yours.
We are just a way for you to come together.
Sounds interesting. I mean, marketing is something
-we're always looking at. -Correct.
So, what do you think the answer will be?
Definitely, we're hoping for a positive response
because it's going to impact
-millions of women. -The impact is very big.
Okay, let me just do this. All the best.
Thank you so much.
I want to tell you guys that I really loved your product.
-Thank you so much. -All the best.
I personally feel that I could recommend you guys to go see him.
-This is your... -That'll be--
Oh, my God!
-Second card? -Oh, my God!
Take this and go meet my boss!
We reached Mr. Shetty's office.
It was nicely done up office space.
JioVio was already there, having a meeting.
When they came out, I gestured to ask them
what happened, and they responded in the affirmative.
So, we knew they had got a referral card.
So, we thought she was easy to convince.
We saw this as a good opportunity and decided to grab it.
So, you're saying that you cater to women who are not earning.
-Yes. -Right?
But you also expect them to pay you 200 rupees
to learn something on your app.
Why should I pay for something that I can get for free?
-Anyone can learn this stuff on YouTube. -Yes.
-Because-- -Yes, because... Go ahead.
Because we're helping them build a business.
There are many such groups on Telegram and WhatsApp that you can join,
but no one will give you the sort of hand-holding
in a structured manner about how to go about packaging, etcetera.
So, you will build my business in 200 rupees?
No, you will have to pay a little more.
-200 rupees is for the training. -Then I'll have to pay more.
-Yes, you need to pay a little more. -How much is a "little more"?
For example, we charge Rs. 989 for building a candle-making business.
-So nearly Rs. 1000. -Yes.
What made you approach me for this?
-Because, the ladies... -Because--
I feel there isn't enough coordination between you two, for some reason.
-No, it's not like that. -No, that's not the case.
For me to be able to convince Mr. Shetty to be a part of something,
it has to be really fascinating to me.
-No matter how much you convince me-- -We don't want to convince you.
-No... You're here to convince me, right? -Not this way.
-What do you mean? -What I'm trying to tell you is that
YouTube is one of the options.
But women can't set up their own business there.
Of course, they can. Those who have...
Those who have passion and drive will do it anyway.
Sneha, I'd just like to make one last point.
Maybe since you're a working woman,
you're not able to identify with the thought process.
-But if your mom or anyone-- -I'll ask my mom to learn from YouTube.
And I think we should end it over here. And...
We tried really hard,
but ultimately, we could not convince her.
A collaboration is far-fetched. They aren't even convinced of the idea.
It's really tough because we aren't able to crack it.
What happened to her?
She didn't even hear us out. It was strange.
Why do you think Mr. Shetty would give you so much time?
We create drones that can operate seamlessly in a human environment.
When you perform any stunts or participate in fireworks
or action sequences, you do have human intervention in all of that.
However, at the end of the day, you also know
that being there can be risky.
So, we can actually collaborate.
I just want to say that I'm convinced.
Good news! DTown got one referral card!
Bad news. DTown only got one referral card.
Our research says that Mr. Rohit takes good care of his team.
-Absolutely. -He has been a stuntman,
and so has his father, and he takes care of his stuntmen.
Absolutely.
So, we thought, can we teach them how retirement planning works?
How pension... Basically, we'll get them on a pension plan.
In the film industry, people do not work
-365 days a year. -Yes, we know.
-They have freelancing jobs. -Correct.
If they have money, they'll invest it. What if they can't?
There's no hard and fast rule that you have to save every month.
-We actually started with freelancers. -Yes.
So, that flexibility is a unique part that distinguishes us from
a traditional policy.
Pension Box and JioVio convinced Rohit Shetty's team
and got two referral cards.
We are going to meet Mr. Rohit Shetty.
One of the biggest film directors and producers in the country!
-We still can't believe it. -I definitely can't believe it.
Finally, Re-Desyn, Pension Box, and JioVio
are on their way to meet Rohit Shetty with their two referral cards.
He is in the middle of a regular Rohit Shetty Monday.
Fist-fighting, glass-breaking, and cars flying,
AKA stunt rehearsals for his upcoming film.
We saw a lot of action happening there.
You only see the well-edited version of the action sequence, not the real thing
on the field. That was a good experience.
How are you guys? All good?
-Where is Rod? -Yes, boss.
-Hi, Rod. How are you? -I'm good.
-Is the fire guy ready? -Ready, boss. Waiting for you.
-Okay, let's watch the rehearsal. -Let's start.
Ready? And three, two, one. Go!
What the hell!
What the hell is happening?
I'll forget my pitch, Shikhar. What--
But he doesn't have... It's on his face!
-Kneel down... -Kneel down, go down.
Come on, boys!
What the hell!
Are you okay, Laxman?
Komal, okay?
-Good. Very good! -Wow!
Very well done. Are you okay?
Let's go.
The founders are waiting for you.
-Okay, call them. Let's see. -Okay, sir.
-Hi, Mr. Rohit. -Hi.
Hi, Mr. Rohit.
-Hi. -I'm Shikhar.
-And this is... Yes. -Shikhar?
Shikhar and I'm Smriti. We are the co-founders of Re-Desyn.
-Oh, you guys are Re-Desyn! -We are Re-Desyn.
-Okay... -Sir.
-Before we start-- -You guys woke me up today.
-I've been getting calls from 6:30 a.m. -Okay.
-I'm getting messages that we should meet. -Oh, my God!
You guys just barged in. I mean, you didn't even spare a news portal.
Sukhbir called me up.
The production team called me. This started at 6:00 a.m.
I was wondering what happened.
-Sir, actually, our task was to reach you. -But like this?
For a moment, I thought you'd jump out of my cupboards.
We were just very excited that we could reach you.
-And-- -But good.
-Thank you. Sorry to disturb your sleep. -Sorry for all of it.
-Yes, tell me. -Okay.
Re-Desyn helps creators become creatorpreneurs and gives them stores.
We've created a really cool fan engagement platform for you.
You've got three pillars of thought that we've captured.
The first one is value for money.
So, you can give back ten times what you take.
Second is... Of course, your content is close to your heart.
So, you would need the right method of promotion for the same.
And the third one is the cause, which is close to your heart.
So, we've brought fan engagement and marketing to a tech platform
so that organizations such as yours can automate it.
And you can engage with your fans at scale because there are millions.
When you hire a digital team, this is what they do.
Right. We are simplifying their work and saving them time and money.
There's another part. The causes that you support...
When your merchandise sells,
a part of it goes as charity towards your causes.
-So, the merchandise offers support-- -When you say merchandise,
what do you mean by it?
Sir, all types. T-shirts, hoodies, joggers, shoes and everything.
Tell me. What will the T-shirt be made of?
-100% cotton. -100% cotton is an option.
-What will be on the T-shirt? -Yes.
-Sir, basically, we had decided... -You were asking about the design. Sorry.
...on these causes.
The catchphrases and dialogues from movies.
Do you know the dialogue from my movies?
-Of course, sir. -Tell me a few.
-"Nonsense dictionary." "Thangaballi." -"Nonsense dictionary."
-"Don't underestimate the power... -Name ten.
-...of a common man." -Sir...
-That's two. -"The police are coming."
That's three.
-The whole Thangaballi sequence. -Okay.
-Four. -Okay.
-Golmaal has many dialogues... -"Aa-ee-oo..."
-There was Chennai-i-i... -And then...
-Something... -Sir, right now...
What do you want from me? You've been after me since 6:00 a.m.
Sir, we want to be the fan engagement and marketing arm
-for Rohit Shetty Picturez. -Correct.
So that we can amplify your content, cause,
and value for money
within a short span of time and at minimum cost.
So, it needs a platform like ours that can work with a brand like yours.
-It has mass appeal, right? -Your Cop Universe is coming up,
-and we can do a lot with that. -Okay.
Let's meet again. I'll talk to you.
-Okay. -Sir, let me show you the last slide.
Will you keep the pitch going till the next morning?
-No, sir. -No, sir.
-See you soon, guys. -Okay.
Sir, we are sorry for disturbing your sleep.
I'm not feeling guilty, actually. I'm excited.
-Thank you. -Thank you so much.
What could be a more exhilarating experience for a founder?
We got to use all our skill sets in the simulation,
and we gave it our best in whatever time we got.
-Hi, Rohit! -How are you, Masaba?
-Welcome to the show! -Thank you.
-Today, you met our founders. -Yes.
How did you feel?
The Re-Desyn team woke me up at 6:00 a.m.
-Yes. -I mean I got so many phone calls.
It reflects their fighting spirit and enthusiasm.
-Yes. -Whatever they do,
they have a positive attitude towards life and work.
So, I think, because of their attitude--
-They figured it out. -Yes, that's why they are here.
We have created Pension Box. It's India's first pension app.
So, we want to talk to you about this part.
Pension for the crew and the stuntmen.
So, this scheme also pays an interest?
Good interest, about 9% to 12%.
At that rate, I don't think we can withdraw it on requirement.
In case you want to save tax, then there's no withdrawal option.
-It should be kept for 15-20 years, right? -No, in Tier 2, you can put in the amount
-and withdraw it anytime. -It goes to the market directly.
You know, sometimes we have to break the fixed deposit.
-Yes. -What if I need the money in six months?
-You can withdraw it. -Will there be a fine?
-No fine. -What's the risk factor?
The risk factor depends on you.
You can minimize the percentage of equity in your product.
This industry has a very different work life and money factor.
I mean, there's no regularity in the job.
The second thing we found out is that you care about your team a lot.
Then, we'll do a joint campaign,
saying that this can be done across the gig,
across the film industry, showing how you take care of your team,
and this is an additional thing.
So, we've named the campaign, "We Know the Future."
You've seen since a very young age how this journey is.
And say, "If I am not complaining, why are you making excuses?
"I know how the future is." So this is what we thought
-of the campaign-- -Okay.
-Okay, let's see what we can do. -Very nice meeting you.
-Really appreciate it. -Thank you.
We said everything we wanted to. I mean, overall, it went well.
-It went well. I loved it. -We enjoyed it.
-I loved it. I loved the entire thing. -I loved it.
-Hello, sir. -Hello.
Hello.
-Sir, I'm Senthil Kumar. -I'm Dhinesh Pandian, sir.
We are the founders of JioVio Healthcare.
So...
-JioVio? -JioVio Healthcare, sir.
We've built a platform to ensure that women have a safer pregnancy experience.
We've also developed this device.
It's designed to suit the cultural aesthetics for women to wear,
and we provide it to those who have a high-risk pregnancy.
-What is the cost of this? -As per government policy,
the pregnant women get 10,000 rupees as financial support.
So, from that we are charging 1000 rupees per mother.
-Okay. -We see that you're a brand ambassador
-for the Nirbhaya Squad. -The Nirbhaya Squad.
-Yes. -It will enable every woman in Maharashtra
-to become aware of this scheme... -But why me?
We want to take it across the country.
In the last seven years,
we were able to reach 30 lakh mothers with our own approach.
But with your support, we would be able to reach
2.5 crore pregnant women across the country.
And we don't want to take another decade to reach everyone.
-So, we want you as a brand... -When did you start?
In 2015, my sister got pregnant
-and I started this research in 2016. -Okay.
-Oh, it took a long time... -Yes, for three years
-I did only clinical trials. -Yes.
I successfully demonstrated how the technology creates an impact.
Now, that research is taught as a case study at Harvard Business School.
How do you know about the Nirbhaya Squad? That I'm the brand ambassador.
-Actually-- -Sir, we are working
with the Maharashtra government.
Sir, your movies actually reach out to everyone in the country.
See, a regular person just wants entertainment.
He doesn't care about the complexity of the story, he just wants entertainment,
and that's why they connect with your movies.
And when you tell this story,
he will connect with it and think of supporting his wife.
That thought process will be created.
All the best for whatever you are doing and...
-Okay, sir. Thank you, sir. -Thank you for...
-Thank you so much, sir. -It's a good cause.
-Thank you so much. -Thank you.
Talking about your product with Rohit Shetty for ten minutes
could be a dream.
It's not a normal experience. It's more than a dream.
Rohit, you met our founders today. How did you feel?
All of them have their own ideas.
-Some were quite new ideas. -Yes.
-Especially JioVio. -Yes.
In fact, they educated me,
and obviously, there is finance involved in it, but it's for a good cause.
Well, Rohit, there are other founders yet to come.
-There is still time? -Yes.
Until then, let me finish my rehearsals.
Please go ahead, even I'll get a chance to see how you work.
-Okay. -All right.
The remaining founders are still trying to get a referral card.
Quickly run me through
-what this is and then... -Yes.
Why Rohit Shetty for this?
Yes, the idea is, I think...
He, I think, is the biggest comedic director, he does action and comedies.
I think he is my favorite comedic director, so...
Which is your favorite movie?
In the first Golmaal, I was 17 when I watched it. So that's my favorite.
-And recent? -Recent one I think...
does Chennai Express count? I know it's 2013 but...
-I think... -That's ten years old.
Yeah. The most recent one would be--
Are you just selling your thing for the heck of it?
-Or do you really watch our movies? -Yeah.
He is always been associated with Khatron Ke Khiladi, right?
Yes, that show made Mr. Rohit a household name.
He is there in each and every house,
but he is like a stuntman, macho, and all that.
What we're basically saying is that the real-life Singham,
which is, of course, our women,
plus, the reel-life Singham, which is Deepika Padukone.
If they come together, it can create ripples in the country.
Okay, I'll put it this way, we already have a female cop...
His business and his point of view become a bit irrelevant.
-With this... -For Mr. Rohit Shetty--
-It's not there. -Please, hear me out.
-The love... -Correct, his love is there...
-So, why not-- -These are real Lady Singhams!
If they become popular, there'll be a blast on social media.
No, we don't need them to do a blast. We're capable of doing that on our own.
-But you can stand out better. -I'm sorry.
With this, you can reach 5.5 crore Tier 1 and Tier 2 women.
-We-- -It'll create such a blast that your movie
-will have a revenue-- -We're already reaching
every woman in this country.
-We make movies-- -I don't think so.
How will Mr. Rohit Shetty... sell this?
Essentially, it'll be like a Daybreak X Singham
or Daybreak X Simmba kind of collaboration.
The product will be co-branded.
And how will that benefit our movies?
It opens up a whole new revenue stream for...
-You? -No, for Mr. Shetty.
There will be a 50-50 revenue split.
But the thing is, you have to keep reminding the customers that "We're here!"
-We don't. -But my mother
does not consume Rohit Shetty's content.
Rohit Shetty is a brand in himself.
-For whom? -But whatever he's doing--
-For everybody in this country. -No.
Although I want to like the product or even if I think positively about it,
the only thing going through my mind
is that you have not done your research properly.
Are you telling me that shooting these ads will lead to Mr. Rohit's promotion?
-We are saying that-- -Singham is a 300-400 crore movie.
-We both will be benefited. -No, we won't.
I'm being really honest. When you were coming to me and asking me
to have my boss work for you,
and you were asking me to give you a recommendation.
-Yes, please. -And in that same breath, you have...
Sorry to use the word... The audacity
to tell me he's not reaching every individual in this country?
-But his movies attract male-- -But his mother doesn't know him.
-Yeah-- -Yeah, he majorly has a male audience.
No, but if your mother doesn't know him, what's the point
of him coming on TV and telling her anything?
If you follow Mr. Rohit so closely, then you must have an instant answer.
-I haven't watched a movie in many years. -May I speak?
Please go ahead.
I think, next time, when you approach someone, just make sure
that you have complete knowledge of the person or his work.
-Anyway, thank you so much. -Thanks for your time. Thank you.
Our founders have been running around so much
that whether the investors are happy or not...
Thank you, and we won't be able to collaborate with you.
-Thank you. -All right.
...their fitness trainer would definitely be happy.
So, we were like, let's just move out. And let's just rethink.
-Hi, guys. How are you? -Hi, Sneha.
After our prior rejection, we decided that we would
use a different approach and convince them as we'd do with friends.
We got to know that you're an animal person.
We also promote the same, "Don't shop, please adopt."
-Oh, nice. -Yes.
We're building India's first tech-enabled transit retail chain.
We're enabling them with the power of brand and technology, both.
Why do you want Mr. Rohit Shetty to endorse this?
Because I have studied his interviews,
and he said India's economy needs to be improved.
We've heard his stories, he comes from humble beginnings.
He's self-made, and we are just like him.
I don't remember at what age I started working.
So, you're trying to sell me an emotional angle here?
-No, not really-- -No. What we're doing
and what we're trying to say, we think he'll understand that very well.
-Yes. -I feel that
it's a lot more profitable for you guys rather than those people.
We give them the kiosk free of cost. We help them find a location.
We give them a high margin so they can earn more.
Secondly, we replace the unsold as well as expired items.
We suggest them not to worry about the buying and selling aspect of it.
-I loved your product. -Thanks. Thanks a lot.
-Thanks a lot... -Congratulations, guys.
-Thank you. -Congratulations.
I'm getting goosebumps.
-Thank you very much. -All the best with this.
She heard us and literally asked us what we were doing to solve the problem.
Yatrikart and DTown succeeded in both their last two attempts
and secured both referral cards.
This is popularly known as a miracle in the start-up world.
It was supposed to be at 1:00 p.m. It's 2:00 p.m. now.
Please hurry, it's going to close soon.
Two guys were leaving as we entered.
We greeted them and asked if one of them was Harsh.
He said yes, but they were in a hurry. They were walking away.
Sir, we need to leave. I mean, we are anyway running late.
-If we can talk to Mr. Rohit once... -I understand, but I really can't
wait another minute, we are wrapping up.
Please stay for a bit, sir. Five minutes, two minutes, one minute...
He wasn't ready to wait. He said he was already very late and had another shoot.
Hi, Anuva. Can I get two minutes of your time?
I'm sorry.
-I'm Sumedh. -Hi, Sumedh.
Unfortunately, I'm not going to be able to do this right now.
-Okay, so... -Should I come back and see you later?
-I can't right now, I'm in a hurry. -Okay.
So, we'll see if we can try another time or work something out.
I think that was the end of it.
I couldn't get any of the three referral cards.
This was probably the most disappointing thing.
It's okay. High-five to it.
But yeah, we've lost it, Ayushi. It's okay.
Actually, we were disappointed that the third meeting never happened.
We didn't get a chance.
I'm just surprised to see Ayushi like this today.
You know, Ayushi is stronger, and I am the weaker one.
And it was the other way around today.
We could see that they were going in to meet Mr. Shetty.
It was definitely disappointing to see that.
As soon as we got there, Mr. Shetty called us to stand next to him.
He was talking on the walkie-talkie,
and there was a big glass wall in front of us.
There was a car behind the glass wall.
Ready?
Three, two, one. Action!
The car drove through the glass, shattering it, and stopped in front of us.
It came so close that we had to take a step back.
Hey, don't stand back there. Come here.
Come.
Good one. Come on.
Come.
We mainly work in the defense and agricultural sectors.
-Okay. -When a fire breaks out, you can see
firemen with hosepipes doing all the hard work.
So, we identified such typical problems
where we could utilize robots. Such as--
First, tell me what you want from me.
Sir, we have a very good vision.
There's a superhero in every industry.
So basically, the armed forces need a superhero
not only in Maharashtra. You could be
seen as the face of this vision, which would act as a motivation
that the soldiers and farmers of our nation
are making progress in technology as well as education.
When the police department flies it,
they have to pay out of their pocket in case they crash them.
-So, our major focus-- -How much does your drone cost?
Sir, the starting price for our drones is 1.45 lakh rupees,
whereas our competitors' prices start at 4.75 lakh rupees.
Then it was time...
He said, "We've spoken enough. I heard you've got something for me."
Where's your Rhino?
-Can it move on glass? -Yes, sir.
Sir, we make everything in-house.
90% of the product is manufactured in-house,
which keeps the cost low.
Yes.
Oh!
You can have a slider over it, it can sit in that pod
-and it can go. -How much weight can it carry?
Up to 600 kg, sir.
-600 kg? -Absolutely.
-Fine. I'll get back to you on this. -Thank you so much, sir.
Thank you so much.
We are optimistic about our approach,
hoping that he will call us back and say, "I'm ready to work with you guys."
While traveling, you must've come across many such small stores.
We are empowering these people with the power of brand and technology.
We change such carts into something like this.
A smart cart.
It's completely free of cost. It's like a mini-mall now. Right?
Like, it would have artificial jewelry, baby care,
-pet care... -And you provide the goods?
-Yes, sir. -Yes. At the same cost.
With double the margin. Right?
-Explain the double margin. -It's from the advertisement.
-We are advertising from them. -There's no other company's display
in what you are showing me.
-Right. -There's just Yatrikart.
Yes, but the placement and the LED here...
-We place it there. -So, how many stores do you have?
-We have 94 stores. -94 stores.
-Where are they? -In Madhya Pradesh.
-Where in Madhya Pradesh? -Indore to Ujjain.
-Ujjain to Dewas. -What's your gain?
Our gain... A very valid question.
We're making money through this.
We make a 30% margin. Right?
Currently, we pass on 24% to them and keep 6%.
Now tell me. What do you want from me?
-So, for film-in marketing-- -In-film marketing.
Right. In-film marketing. We'd like to propose--
Suppose, someone says, "There's a bomb in the Yatrikart store."
Or someone was sitting at the Yatrikart store.
That's the kind of marketing we're looking for from you.
But isn't that negative publicity?
The Yatrikart store will either get blown up or run down by a car.
People know that it is your movie.
And we want you as a partner in our company.
We offered him equity because,
suppose he comes on our cap table,
it will open the gates to the whole of Bollywood for us.
-What's the investment so far? -Sir, it's around six crores.
-That's the invested amount. -Yes.
What are your yearly returns?
Yearly returns? Sir, our company is just eight months old.
I mean, we've raised a total of six crores, right?
-Okay. -That's the amount we've raised.
And we are growing very fast.
Good, let's meet again.
Thank you very much, sir. Nice meeting you.
So, the pathways were opening up.
-We might meet him again. -Yes.
Who knows? You know how they say...
"You are selected for our next reality show, Gaurav Rana."
Yes, for sure.
Okay.
Rohit, you met the boys with toys.
-Right? DTown Robotics. How was that? -Yeah.
The partners, who are also friends, are a great combination.
So, obviously, they come from different walks of life.
-But ultimately, they are rooted. -Yes.
Where the army and the farmers are concerned.
-Correct. -And Yatrikart is again...
Their idea is also very innovative.
-Yeah. -So, if it clicks,
it will click in a big way.
And if it doesn't, it's again an uphill...
-Uphill task, yeah. -Task for them.
But I just wish them all the luck, I would say.
Okay, amazing. Let's meet all the founders now.
-Okay? -Okay.
So, should we have the founders, please?
There was so much going on in our minds.
I think all of us were feeling 1,556 emotions at the same time.
It was great meeting you guys.
And... I don't know whom the investors will finally select,
but in a way, all of you are winners.
Because all the ideas were very innovative.
So, all the best.
-Thank you... -Thank you so much.
Thank you. Thank you so much.
Do we all take a selfie?
-Yeah. -Yes!
Oh, wow!
Unlike in the movies, not everybody on Mission Start Ab has a happy ending.
You know, this was almost one of those situations
where we almost had it, but then it slipped away.
We were regretting the 30 minutes that we delayed at the start.
That was one mess we're regretting until now.
-Hi, Avinash and Manas. -Hi, sir.
-How are you? -Good, sir.
I've noticed that whenever you talk about your product,
your eyes start sparkling.
-Yes, sir. -But you must realize something.
-The passion you have for your products... -Yes.
...not everyone you meet would share the same passion for drones and robots.
-Yes. -So, it's your responsibility
to make them relate to your journey and your story.
People would think that drones have become a common topic.
-It has to showcase clearly... -Yes.
that these are your drones and how they are different.
-Anisha has a good point. -Yes.
See, brands are not about the products you sell.
-It's about the stories you tell. -Stories. Yes.
We're still learning these things, sir.
Our mindset is that our Rhino is basically a creature.
Pension Box basically explains a story.
That's something we need to learn, and we're very keen on learning it.
I like how you're learning from each other.
-Absolutely. -I like it.
The way your products evolve,
your personalities as founders and entrepreneurs
are also evolving and upgrading.
-And I'm glad to see that. -Thank you, sir.
Thank you so much.
The investors' debrief is going to be very different today
because the overall outcome is not good, although we fought hard.
But Sumedh, thanks for being our friend.
-My pleasure. -The others are in a different league.
-We're in a different league. -Yeah...
-We have to hold each other tight. -Yeah.
Was it a pitch to get him on board or to ensure that he doesn't come?
You said that he doesn't resonate with international brands.
-As founders, we've got to be humble. -Yeah.
You're not selling yourself to him as a founder
as to why he should take you on board.
That was very...
If it gets done, well and good. If it doesn't, that's fine as well.
How?
There's a very important quality a founder must have.
Do you know what it is?
Being agile.
-Right. -Being able to modify accordingly
so that it resonates better. Right?
Your pitch needs a little bit of modification.
Like, even tough guys smile or something that was closer to his heart.
I feel like I've fallen short terribly.
Sumedh, there's a fine line
between stubbornness and conviction.
I have a feeling that you crossed it in this challenge.
You went from conviction to stubbornness.
This is going to be make or break for Daybreak.
Yeah.
-Thanks. -Thank you.
-So much potential, so much promise. -Yeah.
But so little delivery.
If he doesn't find something exciting, he won't give it a go.
I don't understand the guy well.
Yeah. He's taking it from us every time,
and it's hard to figure out if it's an intent issue
or an ability issue, or both.
So, how was yesterday's challenge? Tell us from the beginning.
So, when we first saw your video about the challenge, Kunal,
our first thought, of course, was about Mr. Sukhbir.
I called him and texted him at 1:00 a.m. after everyone had dispersed.
Then, I requested his manager to let me speak to him.
Then Mr. Sukhbir says, "Shikhar, this better be important!"
Whether it was something urgent or not.
I said, "Sir, nothing in my life has ever been more urgent than this.
"This is the biggest favor that I can probably ask of you.
"We could have a chance to meet with Mr. Rohit Shetty.
"If you could just do one video for us
"where you just have to tell
"why you think Re-Desyn is a good platform and why you're still with us."
What I really liked
is the way you leveraged Mr. Sukhbir.
And he didn't do you the favor
because you requested him.
He did it because you probably didn't just focus
on the quantity of your network
-but also on the quality. -Right.
I love the 2:00 a.m. no boundaries.
As founders, we're here to take chances.
-Yes. -Thank you, guys.
-Thank you. -Thank you so much.
I certainly appreciated the 2:00 a.m. calls.
Not every founder picks up their phone at 2:00 a.m. and tells their network...
You have to be stubborn.
-Yeah, I love that. -What's the worst they'll do?
He won't pick up my call, I might lose his contract
-but I've got more to gain. -It's sweet.
You wanted to blow up your own brand with a bomb.
I've never heard this before.
Can you explain the idea behind this?
The idea behind proposing that was
to incorporate our brand into a scene, say, where there's a bomb.
So, people will hear the name.
-It's in Yatrikart... -People focus on it.
And when it comes on screen, the brand name would appear on screen.
We've seen such things on TV a couple of times.
Who among you agrees on what to do?
I mean, who comes up with these suboptimal...
Sorry to use the term, cheap marketing or whatever you guys are doing.
In-film marketing is something that's very explorative.
Defending a bad idea doesn't make it good.
-Maybe it's not a good idea-- -Of course...
The idea was not good.
We will definitely implement this idea with Rohit Shetty in the future.
That will give me a kick.
I love to prove people wrong.
The thing that troubles me the most
is when founders treat their equity like popcorn.
Giving it away just like that.
Equity is the most important, most precious thing.
For a few seconds of placement in a movie,
how could you even think of giving away equity?
Sir, we just couldn't figure out the placement yesterday.
You know very well what kind of damage
this disappointing performance can do.
You know what the implications are.
-Thank you, guys. -Thank you.
Thank you.
They think the idea of a bomb was negative,
but we will show them
-that it was a good idea. -Yes.
Mr. Rohit is not a... It was a tough challenge for you if you ask me.
It should be your brand fit.
But how beautifully you guys landed the "Nirbhaya Squad" story.
-Yeah. -That was good research.
So, kudos to you all on that.
And your affection towards Madurai, right?
I really feel that you guys are on the verge of becoming
the poster boys of Madurai soon.
What I really liked was the fact
that you've to first connect to the heart before you connect to the mind.
You understand that really well, and you know the hot buttons to press
to get people onto your side.
-Thank you so much. -Fantastic.
-Thank you so much. -Thank you.
This is something I really liked, even in the previous challenge.
Shivam, you spoke about it in detail.
To care about your team.
And that's the main idea.
It was not about pension.
Everyone thinks that networking is about connecting people to people.
But actually, it is about connecting people to ideas.
Good job, guys. I like that when you pitched,
it didn't sound like a business pitch.
First, you established relatability, you know.
You both are always very well prepared.
You showed adaptability and agility.
Like you said, "We didn't need the MacBook, so we kept it aside."
-Yes. -Execution towards a thought,
towards changing your pitch was very good.
-Thank you, guys. -Thank you.
You were late, right?
-We were late. -We left late from the hotel.
-Yes. -Yeah.
And because of that, we lost a massively big opportunity yesterday.
And we realize that completely.
Did you, by any chance, tell Sneha
that she wouldn't understand because she's a working woman?
-No. -Yes, I did say that maybe...
-Oh, sorry. -...she couldn't connect with our idea
because she is already earning.
Because she didn't seem convinced at all.
And she felt that these skills could be learned from anywhere.
So, I was trying to tell her that she could learn on other platforms,
but they wouldn't help her set up a business.
I don't think, minutely insulting someone
-and then trying to convince them... -Yeah.
-...is a great way to convince anybody. -Correct.
-Okay? -Yeah.
Ayushi and Nikhil, you're two strong founders.
-It's so disappointing to see you guys... -Absolutely.
...challenge by challenge in this position.
We did slip. That's true.
But we also realize where we slipped.
And if we get an opportunity by chance for the next time
-we'll prove-- -You don't give up, do you?
Yeah...
-Thank you so much. -It's a good trait. Keep it up.
They have good potential to build a good company.
Theirs is one of the highest-valued start-ups in the show.
And the start-up that has raised the highest amount of money.
-Exactly. -They've raised $2 million.
So, they are already ahead in their journey
in terms of evolution, thought process,
infrastructure, capital, and everything else
compared to the other companies.
There were no eliminations in the last episode.
But that was the last episode.
Alright, founders.
Before we announce the top performer of this challenge,
I'd like to remind you
that we're just one challenge away from the finale
of Mission Start Ab.
Remember, the number of boosters you have in the finale
will be equal to the number of investors you get to strike a deal with.
Now, let's talk about the challenge.
Manish.
Founders, let's have a look at what Rohit Shetty had to say.
So, I met the founders today.
And they all had very unique ideas.
All of them were very passionate and enthusiastic.
But the one team who exhibited immense clarity of thought
was JioVio.
What Senthil and Dhinesh are trying to achieve through JioVio
is not something that will only benefit them.
It will also benefit every woman in the country
who does not receive timely help when she is pregnant.
My vote of confidence goes to JioVio.
JioVio, you did a great job
in getting Rohit's vote of confidence.
However, this competition was about leveraging your network.
And because of that,
the company that is on the top today
is Re-Desyn.
What!
For real?
Are you serious? Oh, my God!
-Wow! -Shikhar and Smriti.
Today, you've shown us how you're able to build a network
and how you're able to move ahead with it.
And your network trusts you as well.
-Congratulations, guys. -Thank you so much.
Congratulations, Re-Desyn. Congratulations, JioVio.
Both of you, please make your way to our safe space.
Pension Box, you did well. You're safe.
-Thank you so much. -Thank you.
You may go upstairs.
Shivam, you can breathe. Just breathe.
You're safe.
In the "Work your Network" challenge,
two companies did not get their referral cards.
That is Alippo and Daybreak.
And you are automatically in the bottom three.
Who will go to the bottom three? Yatrikart or DTown Robotics?
Both teams got two referrals each.
So, in that part of the competition,
your performances were similar.
But coming to the actual idea,
Yatrikart, you fell short.
So, you're in the bottom three.
DTown, you're safe today.
-Thank you so much. -Please make your way to our safe space.
Yes!
Founders, as you all know,
those who are in the bottom three will lose one booster each.
But the bigger problem is that today,
one of you will leave Mission Start Ab.
Anisha.
The moment of truth. Who will be leaving Mission Start Ab today?
So, the founder leaving today...
is Sumedh, Daybreak.
Sumedh, we just stopped seeing the fight in you.
And we really wanted to see it.
But I will tell you this. I believe some journeys
need to end so that better ones can start.
And I believe the journey for Daybreak and you
is much better from here.
But you need to believe it.
And you would give us more reasons to smile because...
Daybreak is that.
Sumedh.
I remember you said
that you have five founders on your cap table,
and you can call them whenever you need them.
Yeah.
I want to be the sixth one for you unconditionally.
So, I'm waiting for a phone call from you whenever needed.
Yeah. Expect one tomorrow.
-Anyway, well done. -Thank you so much.
It's a sad thing that I have to leave.
I'm already feeling nostalgic for all the stuff that we went through
over the last few days.
It's been fantastic, the chance to meet with such great investors,
the chance to, sort of, become friends with all these
amazing founders over here.
Our mission is very simple, I think we just want to, kind of, help
all Indian consumers unveil the most confident version
of their smile at Daybreak.
And I think this experience has made me
a more capable founder to be able to do just that.
This is the last challenge on Mission Start Ab.
Here, you will pitch yourselves to the CEO that you want to hire.
In your head, are you clear in terms of
whether it is a CEO that you need
and what distinguishes that CEO from a CMO?
What do you think? How will you compensate me for this role?
We can actually offer you 4-5%, sir.
You guys are family, whereas I will be an outsider.
-What if there's a disagreement... -Sir, there will be.
You genuinely don't need a CEO.
Will you say anything just to convince someone? ill be.